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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Click here to cancel reply. Share your thoughts, post a comment.

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Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently.

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Poliakov?s Pyramid of Engagement Will Make Your Content Strategy Better

Contently

This chart was made way back in 2010 by Sell! If you’re B2C, you need to focus on topics people love, which can span everything from travel and adventure to cooking and sleeping. (I’m Work and personal interests don’t have to be mutually exclusive, either. But you won’t build true loyalty and trust.

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Natalie Jackson: Spotlight on the Expert

Martech

Now, she’s a valuable contributor to MarTech and a frequent speaker at in-person and virtual events, including recently at The MarTech Conference. One of the executive editors at the media group knew of a nonprofit that was looking for a communications person. She also told us she was an early MarTech subscriber.)

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Underpin Your ABM Strategy With Account-based Advertising

DemandBase

By the 2010’s we were starting to see the concept of account-based advertising take shape that led us to the current evolution of identifying and targeting buying committees. By the early 2000’s we were moving into the ad network world, later that decade saw the dawn of real-time bidding and programmatic.

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5 Things That Make a B2B Web Design Look Outdated

BOP Design

2. Use of outdated fonts or icons B2B website design is less at the whims of consumers than B2C websites are, but trends should still be considered when crafting a new website. All of these fonts are dated or used for very specific purposes – like personal invitations. So, what are outdated icons?

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Interview with Mark Schaefer

Onalytica B2B

In 2015 Mark was the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. The most influential person in my professional life has been Peter Drucker.

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