Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Result was great!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Martech Advisor

OCTOBER 17, 2019

A customer experience (CX) strategy is defined as the process of defining, planning and documenting an organization-wide approach to improve customer experience, such that it helps meet business goals. What is a Customer Experience (CX) Strategy? The Top 6 Customer Experience (CX) Strategy Tips for 2020. Table of Content.

Tips 88

Tips Marketing & Strategy Customer Satisfaction Work Management 88

Marketing Insider Group

DECEMBER 7, 2010

Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. David starts with this great point: The internet has upended how consumers engage with brands.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

NOVEMBER 4, 2010

Within 10 days of launch, data revealed that respondents from Google were better qualified and were converting at a higher rate than respondents from other search engines in the media buy. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Within 10 days of launch, data revealed that respondents from Google were better qualified and were converting at a higher rate than respondents from other search engines in the media buy. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Webbiquity

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. e-Strategy Trends ). e-Strategy Trends ). Furthermore, half of all Google+ users are under 25 years old.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JANUARY 19, 2016

billion use social networks from a mobile device. Asked how effectively they believe social media is linked to their firm’s marketing strategy, 59.5% These are followed by closely related challenges “tying social activities to business outcomes” (50%) and “devloping our social media strategy” (48%).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Integrated B2B

NOVEMBER 1, 2012

I have already covered the current growth and widening profit margins of the global tourism industry and the need for B2B companies and marketers in this field to develop a strong digital strategy if they want to capture a greater share of the market. These are increasingly going to be mobile. billion by 2014. billion by 2014.

Marketing & Strategy 40

Marketing & Strategy B2B Gartner Forecasting 40

Atomic Reach

JANUARY 3, 2019

While much of content marketing include conversations about verbiage, SEO, and overall content strategy, the user experience is a crucial piece that can often be left by the wayside. His marketing firm, Bowler Hat, works with small and mid-sized businesses across the world to help them develop effective digital marketing strategies.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

MARCH 27, 2018

In 2010, Fast Company named Majora one of the 100 most creative people in business. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Eliana is the founder and Head of Multicultural Marketing at Google. Majora Carter @majoracarter. Val Geisler @Lovevalgeisler.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Online Marketing Institute

OCTOBER 29, 2010

What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. utilize whether they have an existing social media strategy or not. Have them document EVERY question they receive.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more. Today’s websites, Google Analytics, and a host of other mechanisms collect, store and analyze reams of data on our behalf and much of it is precisely what’s needed to calculate ROMI.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? for B2C retailers and $1.93 for B2C lead generators. white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

OCTOBER 31, 2010

Senior PR practitioners need to understand how these tools fit within a larger marketing strategy. You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. How do you solve Social Media Tool Exhaustion? and great speech!) What a great post to save to my favorites and keep in my arsenal.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Webbiquity

NOVEMBER 5, 2019

Traditional B2B marketing strategies relied heavily on direct and outbound methods. The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services. Mobile-friendly designs.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

MARCH 3, 2011

Web Design Strategy. The Web Strategy Pyramid: A Well-balanced Web Strategy by Six Revisions. 5 Things That Websites Need in 2010! by B2C Marketing Insider. Google Instant Previews Makes Site Design A Priority by MediaPost Online Media Daily. Mobile Website Design. by Social Media Dudes.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Brightedge

NOVEMBER 1, 2023

Fast forward to the present era of ChatGPT, Microsoft Bing, Google Bard, and all Generative AI applications, and what do we see? As we focus on search, we can see that AI in search has evolved from the introduction of expert systems (think PageRank in 2010), rules engines, data science, neural networks, and much more!

Marketing AI 119

Marketing AI SEO Enterprise Management PageRank 119

Online Marketing Institute

MAY 18, 2010

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Identifying topics related to these different types of content and media for optimization will give you a better picture of what you have to work with. Guru J Great information and comments below.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Webbiquity

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Marketing Insider Group

JULY 27, 2010

According to the TechTarget and Google Study on Search by Buying Stage , almost half of all search responders provide incorrect contact details. Source: The Google/TechTarget Behavioral Research Project: Phase 2) The message: Don’t call me! Michael Brenner Jul 27 2010 Brian, thanks for stopping by and commenting.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Content Standard

NOVEMBER 27, 2017

With the power to lift content rankings on Google’s search engine results page, the SEO is driving exposure and—most importantly—revenue for his brand. Google has held its ranking algorithm behind closed doors, and he’s just trying to figure out what will drive clicks. Google wants to take back control of its kingdom.

SEO 55

SEO SERP Paid Search Agency Planning 55

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Google+ receives 1.2 Mobile matters.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Google Analytics. Google Analytics. The following are the top items from featured sources based on social signals.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social Media Strategy Guides. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

Marketing Insider Group

NOVEMBER 18, 2010

2010 was the year social media moved from cutting edge to mainstream (right?). Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

SEPTEMBER 10, 2012

Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Beth Comstock. bethcomstock. Lisa Cramer. LisaJCramer. ” Jeanette Gibson.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Beth Comstock. bethcomstock. Lisa Cramer. LisaJCramer. ” Jeanette Gibson.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. 8220;You must have a strategy before you begin social media,&# I say at my talks.

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

NOVEMBER 2, 2010

What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

EveryoneSocial

FEBRUARY 26, 2018

While employee advocacy has made a lot of sense for B2B businesses, it’s only recently that B2C companies have started to turn more towards their own employees. If you’re a B2C company of any size, no doubt celebrity influencer marketing has been a part of your playbook for some time. What Employee Advocacy Is Not. Communications.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. Bookmark on Delicious Reader comments (9): Add your own Jason Ball 12:50PM on 1st November 2010 Good points Doug and entirely consistent with my own experiences.In Jeff Machado 1:24PM on 1st November 2010 I definitely see the value in this.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. And it seems fairly logical.

SEO 40

SEO SEM Paid Search Agency B2B 40

Webbiquity

AUGUST 2, 2010

Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. 10 Key Online Marketing Trends for 2010 (3 pages). 2010 Lead Generation Marketing ROI Study (32 pages).

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100