markempa

MARCH 2, 2006

« Podcast Segment 1: Selling to BIG Companies | Main | Generating Real Sales Leads from Tradeshow/Conferences » Consistent Lead Generation Pays Over Long Term In many ways, the disiplines of B2B and B2C marketing and lead generation are different.

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

Webbiquity

JANUARY 2, 2013

At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). SEO also has the biggest impact on B2C lead gen. e-Strategy Trends ). Marketing Charts ).

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Paid Content Stats Social Media Paid Search Agency 100

markempa

FEBRUARY 28, 2007

My skeptical coffee companion had a schotoma (blind spot) because his viewpoint came from a product driven, B2C, branding perspective. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I didnt have any formal training in marketing before I got started. Most are simple sales, even services.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

markempa

MARCH 30, 2005

« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. B2B must stop copying B2C - we’re not Coca-Cola, Disney or McDonalds - so let’s stop acting like it!

Word of Mouth 120

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MLT Creative

DECEMBER 23, 2011

Microsoft's B2B campaign for Office 2010 made model use of triggered e-mail, according to Marketing Sherpa's case study. B2C Marketing Insider. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. MS Office's B2B campaign grows with triggered e-mail.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Adobe Experience Cloud Blog

MAY 30, 2010

In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. 1 marketing initiative for 2010. B2C websites may be able to focus content solely on product information. Another quarter of respondents had already implemented an integrated strategy.

B2B Marketing 48

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 48

Online Marketing Institute

OCTOBER 29, 2010

What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Webbiquity

JANUARY 17, 2011

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. by eMarketer. The State of the Blogosphere 2010 by Brian Solis. percent just a year earlier—a 43 percent increase. 40 percent of U.S.

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Webbiquity

APRIL 14, 2014

57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

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Webbiquity

OCTOBER 16, 2012

eMarketer ). eMarketer ). 92% of recruiters use social media to find new candidates, up from 82% in 2010. 76% of Twitter users are active tweeters, up from 47% in 2010. eMarketer ). Internet users and represent the majority of Americans’ time online. MediaPost ). MediaPost ). Internet users. Business2Community ).

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B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Standard

JUNE 12, 2015

Millennials use smartphones to do important life things, from making purchases to paying bills, which makes mobile advertising a growing priority for B2B and B2C brands. According to eMarketer and TubeMogul , average monthly cost per minute viewed for pre-roll amounted to 3.2 They are affordable.

Mobile Advertising 40

Mobile Advertising Advertisements Advertising Television marketing 40

Online Marketing Institute

NOVEMBER 1, 2010

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 One of the best sources of information is industry statistics. this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Online Marketing Institute

NOVEMBER 2, 2010

What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How do B2B social media marketing practices differ from B2C companies? How are marketers planning to allocate budgets this year?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.”

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Paid Content Social Media Statistics Research 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Among the Interbrands Top 100 brands (B2C), nearly all have a presence on Facebook and Twitter. Between large and small businesses? Marketing Pilgrim ).

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Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Among the Interbrands Top 100 brands (B2C), nearly all have a presence on Facebook and Twitter. Between large and small businesses? Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) My focus is on B2B, rather than B2C. It’s inspired a movie. It has half a billion adherents.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Webbiquity

AUGUST 18, 2012

eMarketer ). B2C Facebook interaction is 30% higher than average on Sundays. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). Marketing Charts ). Econsultancy ).

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Contently

AUGUST 9, 2016

As Chris Anderson argues in a 2010 Wired feature called “ The Web Is Dead. ” As that 2010 article from Wired suggests, media analysts have seen this change coming for a while. Social network ad spending has risen dramatically in the past two years and is predicted to only grow more, according to eMarketer.

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Peer-to-peer Mobile Advertising Advertising Agencies Internet Marketing 60

Webbiquity

NOVEMBER 28, 2011

” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. As Mark Twain allegedly quipped, “History doesn’t repeat itself, but it often rhymes.” ” Nearly a quarter prefer video content to text. .”

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Paid Content Social Media Statistics Paid Search Agency 100