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Best Marketing Books You Need To Read

Brightedge

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein.

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Are You in a Boring, All-the-Same Industry? Your Content Doesn’t Have to Be

Content Marketing Institute

With Door 1, you get to tell customer stories about the Apple Watch, iPhone, and Apple TV. ” If there’s a customer need for your product or service, then boredom is relative. While forensic accounting may bore most people, it serves an essential need for customers in the right situation. 2: Acme Accounting! Click To Tweet.

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6 Practical Examples of Great Use of Trust Signals

Oktopost

Along with simple visuals, a trust signal could also be something like a customer testimonial. Consumers are naturally reluctant to enter credit card information or other sensitive data online, so that badge goes a long way toward making them feel secure. ? If you publish regularly with a solid social presence?–

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Today’s Biggest Content Marketing Challenge (And How to Overcome It)

Hubspot

Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. For B2C, it was second.

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The Strategic Guide to Enterprise Content Marketing (with Examples)

Marketing Insider Group

Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. A few recipes from well-known chefs and home cooks alike that recommend pairing suggestions with one of Coke’s signature offerings might win Coke a new customer base.

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20 Best Link Building Services for SEO

seo.co

You need to build publisher relationships. Instead, we’re basing our assessments on publicly available information about each organization. We’ve been serving everything from local startups to Fortune 500 enterprises since 2010 and we have an undying commitment to ethical, value-centric link building. Pricing is custom.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?