Online Marketing Institute

OCTOBER 29, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

NOVEMBER 2, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

SEPTEMBER 10, 2012

Prior to being named GE’s first Chief Marketing officer in more than 20 years, she held a succession of roles at GE, NBC (including President of Integrated Media at NBC Universal), CBS and Turner Broadcasting. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Carrie Corbin. thealphafemme.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Prior to being named GE’s first Chief Marketing officer in more than 20 years, she held a succession of roles at GE, NBC (including President of Integrated Media at NBC Universal), CBS and Turner Broadcasting. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Carrie Corbin. thealphafemme.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

AUGUST 2, 2010

Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. The book will explain why old-school broadcast practices are waning and new conversational methods are on the rise.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

LEADership

DECEMBER 2, 2014

MarketingSherpa offers a detailed case study but here’s a snapshot of the results—since embracing a content marketing strategy in 2010, the company has seen: 400% increase in site traffic in the past two years. Blog posts, email pieces, LinkedIn updates and ads, paid search ads, etc. Now that’s ROI! Need more ideas?

Lead Generation 40

Lead Generation Paid Content Planning Sales Qualified Leads 40