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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Click here to cancel reply. Share your thoughts, post a comment.

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B2B and B2C Marketing are Dead. Long Live B2H!

B2B Marketing Traction

This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. In it Segal ( who said that B2B marketing was dead in 2010 ) talks about how the new model of marketing involves engaging with individuals on a very human level.

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Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently.

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd.

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Checklist: Content Marketing Strategy Essentials for 2023

ClearVoice

Let’s also return to 2010. The B2C content marketing strategy checklist The goal of a business-to-consumer content strategy is transactional. So, your 2023 B2C content strategy checklist might include the following: Refreshing your website design to make it more content-rich and user-friendly.

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Poliakov?s Pyramid of Engagement Will Make Your Content Strategy Better

Contently

This chart was made way back in 2010 by Sell! If you’re B2C, you need to focus on topics people love, which can span everything from travel and adventure to cooking and sleeping. (I’m Sure, maybe some people will still click on a piece of content and subsequently buy some stuff.

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Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?

Customer Experience Matrix

As you may know, Teradata’s marketing applications business was a mashup of the original Teradata marketing products, developed over the past 20 years and largely on-premise, and the Aprimo cloud-based systems acquired for $525 million in 2010. One bit of evidence: the Aprimo brand was dropped in 2013. So what happens now?