ViewPoint

AUGUST 14, 2012

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Over the next four weeks we will talk about all of the statistics on the following table, though today we are going to focus on lead rate: Based on over 60,000 completed company dispositions per year (annualized for 2012).

Lead Generation 120

Lead Generation Sales Qualified Leads PointClear Generation 120

KoMarketing Associates

JULY 27, 2016

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. First, let me offer a few statistics to illustrate the breadth and depth of the online marketplace in China. Final Thoughts.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Greg Link’s keynote at the OTA 2010 summit had one statistic that stands out and answers the question: Why does trust matter to B2B marketers? Why Trust Matters to B2B Marketers: An Important Statistic was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. It’s that simple.

Trust Marketing 48

Trust Marketing Statistics B2B Thought Leadership B2B Marketing 48

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Create animations? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. 3) B2B marketers clung to unimaginative spending habits.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. In most B2B campaigns, the objective is to find new potential customers.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Webbiquity

MAY 16, 2011

megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Heavier use of Google than Facebook is even more pronounced among men (still the majority of B2B buyers) than women.

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Webbiquity

AUGUST 20, 2019

At the peak of infographic mania—between 2010 and 2016—marketers were creating infographics for the sake of making them. According to the latest visual content marketing statistics , 36.6% The post Why You Still Need Infographics for Your Content Marketing appeared first on B2B Marketing Blog | Webbiquity. Yes, they are.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

Webbiquity

SEPTEMBER 2, 2014

There’s no question which type of posts here generate the greatest interest: statistics and research account for five of the 10 most-read posts (and eight of the top 20). Honorable mention: 10 B2B Marketing Lessons from Walt Disney World and Universal Studios. October 13, 2010. 14 Brilliant B2B Marketing Strategy Guides.

Stats 100

Stats eCommerce Statistics Social Networks 100

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. Let’s see some statistics proving ABM is a powerful strategy that helps your SaaS business grow. These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Webbiquity

FEBRUARY 2, 2011

7 “Rs&# for B2B Marketing Content Planning by Customer Think. How Much B2B Content is Enough? by Savvy B2B Marketing. How to Take Advantage of the New B2B Buying Behavior by Fast Company. How Tech Buyers Consume Content: New Findings from TechTarget by Savvy B2B Marketing.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

OCTOBER 5, 2012

This is an update of the looking back at 100 post in July 2010. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011).

PR 100

PR Stats Social Media Twitter 100

Varicent

FEBRUARY 4, 2021

million sellers employed in 2010 and, by 2019 – the most recent year for which there is occupational data – there were nearly 3.9 In both 2010 and 2019, B2B sellers, including the financial services sector, made up about 2.5% Source: US Department of Labor, Bureau of Labor Statistics with author’s calculations.

Work Management 52

Work Management B2B Sales Paid Search Agency Demand 52

B2B Marketing Traction

JANUARY 15, 2013

According to a recent blog by MarketingProfs, Why Are Publishers Dragging Their Feet in Mobile Marketing? , “mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter [in] May [2012].”

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

Online Marketing Institute

DECEMBER 6, 2011

B2B Content Marketing Assessment. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. SocialTract.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

ViewPoint

AUGUST 28, 2012

This is the second in a series of four blogs about B2B sales lead management, marketing and sales metrics, and proverbs. Leads and expected metrics are defined in carefully created client program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions.

Lead Management 120

Lead Management Sales Qualified Leads B2B Sales Sales Leads 120

Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. ” If you guessed 2010 and 2012 , respectively, you’d be right. According to the Content Marketing Institute, only 60 percent of B2B and B2C marketers use video (compared to 83 percent and 85 percent for social media content, respectively).

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

KoMarketing Associates

APRIL 2, 2019

B2B marketing has hit a wall. We already know that the B2B journey is powered by content as prospects want to self-educate. 56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. Whatever audiences want, they want it now.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Engagio

JUNE 3, 2019

Some think it’s not real: ( Source: Dilbert, 2010 ). The same is true in B2B. Truly meaningful B2B marketing goes beyond mere relevance. Tapping into the emotion of the people within our B2B deals. Even though it’s B2B at the end of the day, we are all human beings talking to human beings. What a buzzkill.

Account Based Marketing 103

Account Based Marketing Paid Search Agency ABM Advertising Agencies 103

Marketing Insider Group

JANUARY 20, 2011

The company culled through reams of research reports and statistics – all perfectly sourced. And if you’re anything like me and you need lots of empirical data to use as a business case for your grand B2B Marketing plans , then this data will certainly be useful. 255 million – The number of websites as of December 2010.

Activities 100

Activities Stats Domain Internet Marketing 100

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 46% of B2B buyers purchase something after watching video. Marketers are increasingly focused on YouTube ads.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Marketing Insider Group

MAY 12, 2010

I will say it here: every B2B marketer should know how to do this. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. There are plenty of statistical modeling tools that can help you determine which mix of tactics, topics, and partners will deliver a predictable result.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Convince & Convert

SEPTEMBER 20, 2010

link] drbret RT @jaybaer: 7 Surprising Statistics About Twitter in America [link] [link] Sharon Mostyn I'll make up for 53% never post updates RT @jaybaer: 7 surprising stats about Twitter in America (what shocks you?) [link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America. what shocks you?)

Social Media 159

Social Media Media Stats Statistics 159

Marketing Insider Group

NOVEMBER 9, 2010

Share: Read more from Social Media Blog , Blogwell , Marketing Mix , Social Media 4 Comments Post a comment Andrew Corliss Nov 9 2010 I believe blogging but all acts of social media are now necessary for businesses. Michael Brenner Nov 11 2010 Thanks Andrew! Your statistics back up my thinking! Overall great article.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

SEPTEMBER 22, 2010

link] Deliverability Days Wrap Up + Fabulous Marketing Finds from Around the Web: 9/23/2010 « Topica's Blog [.] I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# Still, this doesn’t mean that Facebook can’t serve any purpose for b2b marketing.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

B2B Marketing Traction

AUGUST 25, 2010

B2B marketers are adopting social media, but they have a lot of questions about it! In a recent blog post, Paul Dunay referenced Jeff Bullas ‘ blog on B2B social media statistics. Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing.

Social Media 100

Social Media Media Business Stats 100

Convince & Convert

MARCH 25, 2010

Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Price Pricing Marketing Websites 60

Marketing Insider Group

MAY 19, 2014

Additional Statistics on Attention Spans: 25% of teenagers report forgetting important details about their friends and family. Content on the internet tripled between 2010 and 2013. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Social Media 100

Social Media Mobile Advertising Media Stats 100

Adobe Experience Cloud Blog

MARCH 23, 2011

by Maria Pergolino The magnitude of the Internet’s size and scope can be overwhelming when determining how to incorporate the countless B2B marketing facts and strategies you can find on the Web. The State Of B2B Social Media Marketing. B2B Sales and Social Media. The average visitor spends 66% more time online than a year ago.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Roberts @njmirolo Always fun!

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? The statistical similarity shocks me.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147