Marketing Insider Group

NOVEMBER 11, 2010

To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# The event titled “How Big Brands Use Social Media&# highlights 8 real-life social media case studies. Many brands are just getting started in social media.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Smashmouth Marketing

NOVEMBER 29, 2009

She asked a bunch of B2B marketing experts for their predictions for 2010. Are you adapting to new areas that need adapting, such as Social Media? Hit the ground running in 2010. Until then, I give you more thoughts to ponder than predictions: Are marketing's goals aligned with sales? Do your bonuses share quota?

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100

Webbiquity

MARCH 26, 2019

Others seek to fulfill a social mission, such as hiring people who face barriers to employment. Amanda LaGrange helped found Tech Dump as a board member in 2010, while working at General Mills in Corporate Finance. Year founded: 2010, with the specific Tech Dump brand founded in 2011. The Company.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Connect with other B2B companies in your industry with a similar audience profile. The boring corporate social media accounts filled with stock images and company logos.

B2B 124

B2B Ideal Customer Profiles Social Media Tips 124

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? but rather “How?”

Social Media 100

Social Media Web 2.0 Media B2B 100

The Point

DECEMBER 6, 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). 26 Must-Have Negative Keywords for B2B PPC Campaigns. In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Fire your Director of Social Media!

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media? Create video emails?

Social Media 100

Social Media Tools Buzz Media 100

Rev

FEBRUARY 8, 2019

AI and Machine Learning for B2B Marketing. You may not think artificial intelligence and B2B marketing are a match made in heaven. Now’s the time to be asking questions about the possibilities of AI, which has enormous potential for B2B marketing, facilitating data driven matching of businesses and sales prospects.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

JUNE 7, 2010

The session will be moderated by David Rosen, Chief of B2B Social Media at Makovsky + Company. We will be discussing what the PRSA is calling “ The Forbidden Dance: B2B and Social Media ”. How do you overcome internal fears, politics and budget battles in integrating social media into marketing?

Social Media 100

Social Media Media B2B Customer Satisfaction 100

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. Related Posts: Top Takeaways From Blogwell Philly 2010 Holy Cow! Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Ambal's Amusings

DECEMBER 31, 2010

Enjoy the following collated list of best blog posts from Connect the Docs in 2010. 2010 Content Marketing Trends and Predictions. How to put the "Viral" in B2B Marketing Viral Campaigns? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Top 5 BLOG POSTS.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? I do expect vendors to converge on more standard social media features. Tags: 2010 predictions demand generation marketing automation b2b marketing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! Augmented Reality For B2B Marketing in 2011?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Is social media more of a B2C business? Is social media more of a B2C business? – B2B companies managed profiles on more social media sites than B2C companies.

Social Media 53

Social Media Emarketing Forrester Media 53

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

B2B Marketing Directions

OCTOBER 25, 2020

As a 2010 article by McKinsey put it, "Long before behavioral economics had a name, marketers were using it." Two of the six heuristics/biases tested in this study are particularly important for B2B marketers. In this study, social proof had the largest or second-largest effect in 28 of the 31 product categories tested.

Buy 78

Buy B2B Opinions Customer Surveys 78

Marketing Insider Group

MAY 27, 2023

So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. He led social at Salesforce.com, co-founded Advocate and according to John is now doing something stealth at the time of this writing around an electric car.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Webbiquity

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

Social Media 100

Social Media Vendors Media B2B 100

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

Marketing Insider Group

NOVEMBER 12, 2013

They recently updated their “State of Social Business Maturity” report for 2013. For example, they found that only 17% of marketers are truly strategic in their social strategies across the enterprise. Companies with more than 100,000 employees have moved from around 20 to almost 50 people dedicated to social media since 2010.

Business 100

Business Social Media Content Act-On 100

Buzz Marketing for Technology

JANUARY 5, 2010

Social media has forever changed the balance of nature in favor of the customer. Zappos was a beacon at the vanguard of how to communicate with customers socially which is why I believe they were so attractive to Amazon. Remember this is the year that social starts to transform other areas of your organization! Tweet This!

Service 100

Service BtoB Digg Amazon 100

Tony Zambito

MAY 5, 2011

B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    The key lies in how well you and your organization are responding to the most transformative changes in B2B buying we’ve seen in several decades at least. .  Image via Wikipedia.   That is, until now. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Biznology

JANUARY 13, 2016

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. In this free 30-minute Biznology® webinar, you’ll learn: How to fine-tune messages for each of the major social networks.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

EveryoneSocial

JULY 24, 2018

Many businesses will argue that because they’ve invested in a strong presence on social media, they can safely categorize themselves as a social business. But simply having a social media presence isn’t what makes a business truly social. But simply having a social media presence isn’t what makes a business truly social.

Marketing Automation Services 67

Marketing Automation Services B2B Thought Leadership Work Management B2B 67

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience. Will that open it?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Analyze keywords.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

NOVEMBER 15, 2011

But now, it is one year later, and a number of recent reports paint a picture of slowing progress, even some reversals, begging the question: have B2B Marketers adapted or are we ready to perish? Accenture Survey: Just 8% Heavy Users of Social. Only 5% reported a strong link between social media and strategy.

Social Marketing 100

Social Marketing B2B Marketing Paid Search Agency B2B 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics.

Social Media 100

Social Media Resources Media Web 2.0 100

Chris Koch

DECEMBER 30, 2009

Who says B2B marketers are lagging in social media? Of the top ten posts on my blog this year, only one did not involve social media. I think the social media phenomenon is the most exciting and important thing to hit communications in my lifetime. I look forward to collaborating even more in 2010. Here it is.

Social Media 100

Social Media B2B Thought Leadership Social Marketing B2B Marketing 100

Marketing Insider Group

SEPTEMBER 9, 2010

But how do you measure brand value in the social age? But while social media offers an opportunity to extend the reach of a brand message, it also presents great risks through that extension. The reason: because putting social messaging into the proper context is important. It is so much bigger.

Social Media 100

Social Media Brand Identity Branding Media 100

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151