Customer Experience Matrix
JULY 12, 2011
As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. The segments are defined based on revenue. This represents a 50% growth over my estimate for 2010. But not all of these are B2B marketers.
Customer Experience Matrix
JANUARY 7, 2010
Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? Tags: 2010 predictions demand generation marketing automation b2b marketing. 2009 was a year of tremendous growth for demand generation systems (a.k.a.
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Customer Experience Matrix
JANUARY 5, 2011
Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. I've been working madly on my new report on B2B marketing automation vendors. These methods all yield similar figures -- around a $200 million in revenue for 2010. Services are also excluded.
Customer Experience Matrix
JULY 31, 2012
I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. I put this at $325 million for 2011, a 50% increase from 2010. The new report contains a rich trove of industry information.
Customer Experience Matrix
MAY 21, 2012
Conversen is somewhat similar to Entiera in offering sophisticated multi-step campaigns, although its main differentiator is multi-channel dynamic content that makes it relatively easy to deliver different messages to different segments across multiple channels. See my review from February 2010 for a more detailed explanation.
Customer Experience Matrix
APRIL 5, 2011
Terminology aside, I don't find this much different from assigning customers to segments, assigning the segments to multi-step campaign flows, and assigning treatment rules to each step. It was formally launched in late 2010 and has four current customers. But maybe I’m missing the point.
Customer Experience Matrix
APRIL 26, 2011
It greatly expanded its features in 2010 and now offers a marketing automation system starting at $500 per month. These rules can be used in segmentation, lead scoring, and sales alerts. MakesBridge is another contender. The company started in 2001 as an email service provider and still offers a $29.95 per month email product.
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