Marketing Insider Group

SEPTEMBER 15, 2010

Now there are others who have proposed their own 4 Cs of Social Media and I invite you to check our their perspectives. All the best, Steve O Michael Brenner Sep 16 2010 Hi Steve, thanks for your comments. Michael Brenner Oct 2 2010 Thanks Steve and it was great meeting you too. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

markempa

DECEMBER 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Listen to podcast now (MP3 24 min 5.5

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

The ROI Guy

FEBRUARY 12, 2010

With less money to spend on proposed projects, spendthrift executives have grown skeptical of B2B solution provider pitches and claims. For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010.

Budget Management 40

Budget Management Spending Planning Budget Programs 40

Hinge Marketing

JUNE 1, 2015

This profile focuses on Paul Dunay, a Visible Expert for B2B marketing. Paul proposed a book about Facebook marketing, which was turned down initially. Less than a year later, Paul resubmitted his proposal, noting that Facebook had doubled its membership and was continuing to grow at a rate that surpassed everyone’s expectations.

B2B Marketing 48

B2B Marketing Marketing Proposals Conversion Work Management 48

markempa

MAY 21, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Dig your well before you’re thirsty.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

The ROI Guy

AUGUST 24, 2010

Leading Value-Based Sales and Marketing Tool Provider Continues Record Growth in Q2 2010 Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced the addition of six new customers in the second quarter of 2010, expanding its marquee list of leading B2B vendors.

B2B 40

B2B Demand Generation Agencies Marketing Proposals Buying Cycle 40

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Youre not in it for the big hit.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Marketing Insider Group

OCTOBER 12, 2010

The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Dan McDade Oct 14 2010 I enjoy reading your articles, Michael, but have to disagree with your take on appointment setting. That is so true!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation ROI Process Generation 120

Convince & Convert

AUGUST 24, 2010

For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund , we’ll donate $1 of our book advance to Make-A-Wish Foundation ®. For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund , we’ll donate $1 of our book advance to Make-A-Wish Foundation ®.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

ViewPoint

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Let me go out on a limb and propose the top five media for your lead generation toolkit. Every business needs new customers. But what are the most effective outbound marketing channels for kicking off a business relationship?

B to B 120

B to B netFactor Media SEM 120

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

SEPTEMBER 3, 2019

When I came to Netpeak, which is a digital marketing agency, in 2010, there was a need to automate some of the processes. Had we made them public in 2010 even for a giveaway price, we could have reinvested the income in the development six years earlier. The Entrepreneur Interview Series #15: Adam Hempenstall, Better Proposals.

Work Management 40

Work Management Marketing Management Software iProspect 40

Adobe Experience Cloud Blog

JANUARY 6, 2011

The end of 2010 is proving to be a formative time for new privacy protections. We’ve seen three major new privacy proposals within the last month. These Days in Privacy – How new developments in privacy may affect online marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Privacy 48

Privacy Online Marketing Privacy Protection Marketing Proposals 48

The ROI Guy

FEBRUARY 10, 2015

For B2B solution providers, the 4-Ps include: Product – a marketer must understand how their product/ service fits into the adoption life-cycle (innovation, early adopter, early / late majority and laggards), as well as product mix - increasing the depth of the product/service features and potentially the number of product/service lines.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Adobe Experience Cloud Blog

JANUARY 19, 2011

The flurry of big privacy announcements at the end of 2010 – each one trying to outdo the others – made clear that US privacy is coming alive in 2011. Companies with all kinds of new and unique business models are proposing different self-regulation best practices. Yes, it’s finally happening.

Privacy 48

Privacy Phishing Marketing Proposals Paid Search Agency 48

Convince & Convert

APRIL 1, 2010

The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. All this for, as you point out, a flailing franchise that has had one magical “woulda coulda shoulda&# season in its 20 year existence.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

The ROI Guy

JANUARY 13, 2010

In Gartner's 2010 trends report, Daryl Plummer, managing vice president and chief Gartner fellow indicates that "For many organizations, the economic and budgetary challenges of 2009 drove important changes in the general governance of IT investment decisions, accelerating the trend toward greater accountability and transparency.

Marketing Management 40

Marketing Management Vendors Gartner Business 40

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

The ROI Guy

SEPTEMBER 3, 2010

Sales enablement has gained significantly in importance because of changes in B2B buyer characteristics, especially the move to frugality and the challenges this represents. 3) Quantify Best Value - According to analyst Scott Santucci of Forrester, “We are in the middle of a major transformation in the B2B sales model. April 2009.

Allocation 40

Allocation Budget Programs Forrester Bundling 40

The ROI Guy

FEBRUARY 22, 2013

According to Jim, applying B2C persona concepts, where you name each buyer - Mike, Zoe, Geoff, and then describe key aspects about their life – their marital status, how many kids they have, the house they own, cars they drive, - this is less than applicable to your B2B sales and marketing efforts.

Buyer Personas 40

Buyer Personas Work Management Marketing Management Marketing Proposals 40

The ROI Guy

NOVEMBER 29, 2010

Content and tools that help buyers assess the economic impact of implementing the proposed solutions, or the cost of “doing nothing”, are essential. Extending this trend over the next five years means that sales may be completely bypassed in some B2B markets, and certainly will be shaped differently by this trend in all markets.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Convince & Convert

APRIL 13, 2010

That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. You've got to take the time to tailor what to say, how to say it and when to follow-up…this works in sales, with media outreach and new business proposals.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

The ROI Guy

OCTOBER 26, 2012

For the typical IT decision, the average number of stakeholders has risen steadily from five per average decision in 2010, to over 7 in 2012. Each stakeholder expects your sales professionals to deliver just the right information they need to help them make a decision, and each perceives the value of your proposed solutions uniquely.

Marketing Proposals 40

Marketing Proposals Sales Cycle Marketing & Strategy ROI 40

Hubspot

JULY 20, 2015

Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. For B2C, it was second. For B2C, it was second.

Top of Funnel 28

Top of Funnel Content Marketing Planning Budget Programs 28

ANNUITAS

OCTOBER 6, 2010

It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. Phases of the buying cycle (for example, Interest – Defining Requirements – Proposal – Negotiation – Justification – Close) should be defined jointly among sales and marketing.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

The ROI Guy

SEPTEMBER 17, 2010

For example, the typical B2B prospect receives an average of 20.3 This has resulted in a condition known as Frugalnomics, where buyers are now immune to empty product pitches and promises, instead demanding quantifiable proof that a proposed solution will drive bottom-line impact and represents more value versus the competition.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

JUNE 3, 2010

In an age of information overload, over 30% higher than years past, the research indicates that buyers are trying to find ways to cut through the noise and get help to solve their specific problems / personalized advice and references that proposed solutions will deliver true value.

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

MARCH 15, 2011

At Alinean, we have coined this new B2B challenge as Frugalnomics, indicated by: 1. B2B buyers are now relying on industry analysts, peers and trusted 3rd party publications, but not on vendors, to help them facilitate important purchase decisions. Worse, the vendor is viewed as commodity provider versus trusted advisor.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

The ROI Guy

AUGUST 9, 2010

According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Onalytica B2B

MAY 26, 2016

From 2010 to 2014 we saw more than a 503% growth in investment, and the first half of 2015 saw $2.5 If you’re interested in other topics (such as Virtual Reality , Digital Health , Digital Marketing ) be sure to have a gander on our blog or why not propose some topics to us on twitter ? Funding for edtech companies is booming.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101