Martech

APRIL 3, 2024

Q: You have extensive career experience in email marketing, content and B2B strategy. What is interesting is that I finished graduate school at the very bottom of the recession in 2010, and it was a time in which not only could you not get an interview, but also there was nothing even to apply to. I get that.

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Press Conference 72

Webbiquity

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. An inexpensive tool for converting PowerPoint to Flash web files, ideal for creating online presentations, Flash banners, photo albums, e-cards and more. Wondershare.

Social Media 100

Social Media Tools Buzz Media 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Adobe Experience Cloud Blog

DECEMBER 29, 2009

As we move closer to 2010, New Year’s resolutions are top of mind. As a B2B marketer, there’s no better time than the present to resolve to maximize conversions of leads. With effective B2B lead nurturing, that resolution is as good as done. . A small percentage of B2B leads are truly unqualified and should be discarded.

Lead Nurturing 48

Lead Nurturing Lead Ranking Lead Scoring Marketing Qualified Leads 48

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Continually come up with fresh and interesting topics? Avoid dumb mistakes that even smart bloggers make? Google Analytics ) to the lesser-known (e.g.,

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. 3) B2B marketers clung to unimaginative spending habits.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

KoMarketing Associates

JULY 1, 2014

Common B2B Link Building Questions. Common B2B Link Building Questions. Created: March 4, 2010. Created: December 17, 2010. In this video from 2010, Matt Cutts discusses the impact of social site activity on search rankings. What Are Some Effective Techniques For Building Links? What is a “Paid Link”?

Link Building 120

Link Building Paid Content Google Advertorials 120

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Why a Blog Improves Social Media for B2B by My Venture Pad.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Ambal's Amusings

JANUARY 31, 2011

Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. In August of this year, I was asked to do a presentation on social media. I don’t know how he got it because I had never met him and he hadn’t been to any of my presentations. " Sarah Mitchell's Bio.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. It used to be so easy.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. B2B Lead Generation without Lead Nurturing is Doomed to Fail.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

B2B Marketing Traction

AUGUST 29, 2011

Now is the time for B2B Marketers to invest small amounts in marketing programs - by doing research to find new or validate existing market opportunities, confirming or updating marketing messaging, or identifying new marketing technologies and media that might offer better or more cost-effective results. Wunker wrote about Rule #2.

Buy 100

Buy B2B Marketing B2B Television marketing 100

MLT Creative

JANUARY 12, 2011

As we re view the past year and plan for the next, MLT Creative's blog, "B2B Ideas @ Work," has had a banner year for visitors and inbound links. Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. Seven Ways to Revive a Neglected B2B Blog.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

MLT Creative

OCTOBER 26, 2010

Now in its third year, the B2B Twitterer of the Year (B2BTOTY) Award recognizes B2B individuals and organizations for outstanding contributions in practicing, promoting, and/or enhancing business using Twitter. San Francisco, CA: Presented by @FunnyOrDie, this is for anyone and everyone who didn’t have a chance to shine at prom.

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency Mobile Advertising 40

Webbiquity

FEBRUARY 2, 2011

7 “Rs&# for B2B Marketing Content Planning by Customer Think. How Much B2B Content is Enough? by Savvy B2B Marketing. How to Take Advantage of the New B2B Buying Behavior by Fast Company. How Tech Buyers Consume Content: New Findings from TechTarget by Savvy B2B Marketing.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. If you weren’t able to attend, feel free to download my presentation Lead Generation Programs That Work. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? And also explain my view on the role of the B2B Marketer.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

markempa

AUGUST 20, 2010

To help sales and marketing teams address this issue, on September 15th in San Jose, CA I'll be presenting "Playbook for Marketing and Sales Alignment: How to Collaborate to Optimize Lead Generation Programs” at Frost & Sullivan's GIL (Growth, Innovation, Leadership) 2010: Silicon Valley.

BtoB 120

BtoB Peer-to-peer B2B Sales B2B Marketing 120

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. For example, Salesforce.com’s Todd Forsythe impressed me with his presentation on how Salesforce.com is using Chatter to align marketing and sales to build millions of dollars of new pipeline.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. In the coming weeks we will post some interviews from speakers who are going to be presenting at the event to get everyone excited for a great few days of learning.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Studies 48

PureB2B

AUGUST 27, 2017

Because of the massive effect of storytelling, it’s no surprise that it has become a powerful tool in the world of B2B marketing. B2B marketers found subtlety in storytelling. Importance of B2B Storytelling. In reality, successful B2B marketing strategies are not just about logic, technical processes, and facts.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

B2B Marketing Traction

JANUARY 15, 2013

According to a recent blog by MarketingProfs, Why Are Publishers Dragging Their Feet in Mobile Marketing? , “mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter [in] May [2012].” use real time data to target content; 2.)

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

Marketing Insider Group

NOVEMBER 15, 2011

But now, it is one year later, and a number of recent reports paint a picture of slowing progress, even some reversals, begging the question: have B2B Marketers adapted or are we ready to perish? Accenture just released this report stating that “B2B Marketing Executive Are Mission Out On Social Media Potential.”

Social Marketing 100

Social Marketing B2B Marketing Paid Search Agency B2B 100

Chris Koch

MARCH 4, 2011

This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. But if you step back and think about where the real opportunity is for B2B marketers, it is idea marketing. Marketers always struggle with what to do next.

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. For companies that sell goods and services to B2B clients, the high rate of job churn means that today’s contacts may have moved on by next week (or tomorrow.)

Enterprise Management 110

Enterprise Management Work Management Contacts Marketing Management 110

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Augmented Reality For B2B Marketing in 2011?

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Too often we grab the latest product brochure, sales presentation or case study and post it online. Market to them and never forget that even in B2B, human beings still make the decisions. Know your prospects pain points.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

PureB2B

AUGUST 27, 2017

Because of the massive effect of storytelling, it’s no surprise that it has become a powerful tool in the world of B2B marketing. B2B marketers found subtlety in storytelling. Importance of B2B Storytelling. In reality, successful B2B marketing strategies are not just about logic, technical processes, and facts.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Webbiquity

FEBRUARY 10, 2011

Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. 35+ Most Essential WordPress Tricks and Hacks by Artatm.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Therefore our spending patterns are typically reversed.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Share this on del.icio.us. Stumble upon something good?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Tony Zambito

MAY 5, 2011

B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    The key lies in how well you and your organization are responding to the most transformative changes in B2B buying we’ve seen in several decades at least. .  Image via Wikipedia.   That is, until now. 

Buy 100

Buy Buyer Personas B2B Wikipedia 100