article thumbnail

Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. The Internet Changes Loyalty Approaches (1995–2010). This trend has continued into the B2B space, where personalization and automation have become an integral part of the customer experience. Source: ZoomInfo. Source: ZoomInfo.

Loyalty 226
article thumbnail

Best of ClickDocuments "Connect the Docs" Blog in 2010

Ambal's Amusings

Enjoy the following collated list of best blog posts from Connect the Docs in 2010. 2010 Content Marketing Trends and Predictions. How to put the "Viral" in B2B Marketing Viral Campaigns? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Top 5 BLOG POSTS.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Best Posts of 2010

Buzz Marketing for Technology

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Is The White Paper Dead for B2B Marketing?

article thumbnail

ClickPredictions: The Short-Attention White Paper

Ambal's Amusings

We asked Jonathan Kantor "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Jonathan Kantor is a 26-year veteran of the technology industry, the author of the new book Crafting White Paper 2.0 , and the primary contributor to the WhitePaperPundit.com blog.

Paper 100
article thumbnail

Increase "Mental Availability" To Boost B2B Marketing Performance

B2B Marketing Directions

Earlier this month, I published an article discussing the importance of the 95:5 rule for B2B marketing. At any point in time, virtually all B2B companies have many more out-of-market prospects than in-market prospects. At any point in time, virtually all B2B companies have many more out-of-market prospects than in-market prospects.

article thumbnail

How to Craft White Papers that Generate Quality Business Leads?

Ambal's Amusings

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper lead generation. White paper industry veteran Jonathan Kantor is putting together a 3-part class.

Paper 100
article thumbnail

B2B Targeting Vectors For People Who Don’t Like Math

Rev

Math is not my jam – but luckily, it is the jam of our Chief Data Scientist, Steve Biafore, so if you’re looking for that, here’s a video series on B2B targeting vectors that he put together for you to enjoy. I mean the coin toss stuff is true, but the rest of it was made up for Disney’s 2010 Secretariat movie.

B2B 128