Building Loyalty Evolves with Data, Smartphones, and Personalization
Zoominfo
SEPTEMBER 10, 2020
Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. The Internet Changes Loyalty Approaches (1995–2010). This trend has continued into the B2B space, where personalization and automation have become an integral part of the customer experience. Source: ZoomInfo. Source: ZoomInfo.
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