Ambal's Amusings

DECEMBER 31, 2010

Enjoy the following collated list of best blog posts from Connect the Docs in 2010. 2010 Content Marketing Trends and Predictions. Linchpins are the essential building blocks of great organizations. How to put the "Viral" in B2B Marketing Viral Campaigns? ” Does viral really work for B2B marketing?

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Marketing Insider Group

AUGUST 24, 2010

Share: Read more from Social Media B2B Marketing , Content Marketing , Marketing Innovation , Social Media , Social Media Campaigns 3 Comments Post a comment Martine Hunter Aug 25 2010 Great post Brian. I prefer the more organized chats with a moderator who has prepared questions, than the free-for-all type.

Organization 100

Organization Planning Paid Search Agency Allocation 100

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Buzz Marketing for Technology

JANUARY 5, 2010

Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. B2B marketers should add a new years resolution to their list to work on enabling their customer service to be as good and as socially agile as possible. Tweet This!

Service 100

Service BtoB Digg Amazon 100

Contently

OCTOBER 19, 2017

Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. CMI’s analysis of B2B content marketing is a prime example of how to get earned media. And according to CMI’s study, that centralization is currently taking place across the B2B space.

Studies 110

Studies Top of Funnel B2B Marketing Content Marketing 110

Adobe Experience Cloud Blog

DECEMBER 29, 2009

As we move closer to 2010, New Year’s resolutions are top of mind. As a B2B marketer, there’s no better time than the present to resolve to maximize conversions of leads. With effective B2B lead nurturing, that resolution is as good as done. . A small percentage of B2B leads are truly unqualified and should be discarded.

Lead Nurturing 48

Lead Nurturing Lead Ranking Lead Scoring Leads 48

Convince & Convert

FEBRUARY 24, 2010

I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. You must take the time to build a cross-functional team in your organization, and figure out your policies and procedures. Why Social Media Makes Everything About Marketing View more presentations from Jay Baer.

Conference 116

Conference Organization Paid Search Agency PR 116

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? but rather “How?” Why am I in Marketing?

Social Media 100

Social Media Web 2.0 Media B2B 100

B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

ViewPoint

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. Three Distinct Roles of a Transformed Marketing Organization. Are you in the middle of a transformation?

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

MLT Creative

NOVEMBER 29, 2010

Ongoing, B2BTOTY Awards Now in its third year, the B2B Twitterer of the Year (B2BTOTY) Award recognizes B2B individuals and organizations for outstanding contributions in practicing, promoting, and/or enhancing business using Twitter. Here's what's on tap for marketing industry events for December. Sources: Mashable , BMA.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. 3) B2B marketers clung to unimaginative spending habits.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! Augmented Reality For B2B Marketing in 2011?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Marty Weintraub explains, with his customary depth and real-world illustration, how to use keyword research to craft blog post titles that draw both human readers and high organic search position.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

KoMarketing Associates

JULY 27, 2016

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. Google left Mainland China in 2010 due to censorship. B2B Marketing Takeaway. B2B Marketing Takeaway.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 17-20, BOLO 2010 Scottsdale, AZ: Digital marketing is a core competency of the “have” agencies.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

MLT Creative

OCTOBER 26, 2010

Now in its third year, the B2B Twitterer of the Year (B2BTOTY) Award recognizes B2B individuals and organizations for outstanding contributions in practicing, promoting, and/or enhancing business using Twitter. November 17-18, Internet Summit 2010. November 17-19, WOMMA Summit 2010. November 18, TWTRCON SF 2010.

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency Mobile Advertising 40

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

JUNE 7, 2010

The session will be moderated by David Rosen, Chief of B2B Social Media at Makovsky + Company. We will be discussing what the PRSA is calling “ The Forbidden Dance: B2B and Social Media ”. To empower attendees to learn practical ways to get their organizations on board. Why the alluring title of “The Forbidden Dance”?

Social Media 100

Social Media Media B2B Customer Satisfaction 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

B2B Marketing Directions

FEBRUARY 5, 2023

Even if a recession doesn't occur, fears of an economic downturn and the continuing effects of inflation may lead both consumers and business organizations to tighten their purse strings and put prospective purchases under greater scrutiny. One of the more recent studies was described in a March 2010 article in the Harvard Business Review.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Ambal's Amusings

APRIL 21, 2010

How should you adapt to the changing trends in B2B marketing? We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Blog B2B Marketing Twitter GalenDY. " Blog B2B Marketing Twitter GalenDY. " Galen De Young's Marketing Prediction for 2010.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? And also explain my view on the role of the B2B Marketer.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

markempa

JULY 29, 2013

Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. from 2010 to 2016. Please indicate the DEGREE OF DIFFICULTY (time, effort and expense required) in creating each of the content products your organization is using.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Chris Koch

MAY 14, 2010

Social media creates the need for marketing to lead within the organization. We mean that within the organization the leadership of social media is falling to marketing. I’m really excited about this because it’s rare for a function like marketing to get an opportunity to lead the entire organization. But think about it.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing & Strategy Marketing Strategy 157

Webbiquity

FEBRUARY 2, 2011

It enhances your organization’s image (e.g., 7 “Rs&# for B2B Marketing Content Planning by Customer Think. How Much B2B Content is Enough? by Savvy B2B Marketing. How to Take Advantage of the New B2B Buying Behavior by Fast Company. by demonstrating how smart and helpful you are). •

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

B2B Marketing Traction

JANUARY 31, 2012

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” So what uses might those of us who work in B2B Marketing have for Pinterest? These are just a few ideas about how B2B Marketers can use and benefit from Pinterest.

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

Adobe Experience Cloud Blog

OCTOBER 19, 2009

Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. Specifically, the spoke about: Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010.

Demand Generation 48

Demand Generation Webinar Metrics Demand Planning 48

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. HOW DID YOU GET TO BECOME AN EXPERT IN B2B MARKETING.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. By relying on antiquated strategies and ineffective methods, organizations find that 80% of leads and 50% of the sales team time is wasted.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Marc reminded us of the great work Salesforce foundation has done with $20 million in grants, 9,500 non-profit organizations using Salesforce.com, and 225,000 hours of community service from their empoyees. 2010 product of the year from ReadWriteWeb and eWeek. Salesforce.com consumes 90% less energy than traditional software.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. For companies that sell goods and services to B2B clients, the high rate of job churn means that today’s contacts may have moved on by next week (or tomorrow.)

Enterprise Management 114

Enterprise Management Work Management Contacts Marketing Management 114

Everything Technology Marketing

OCTOBER 22, 2010

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. this year over 2009.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Tony Zambito

MAY 5, 2011

B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    The key lies in how well you and your organization are responding to the most transformative changes in B2B buying we’ve seen in several decades at least. .  Image via Wikipedia.   That is, until now. 

Buy 100

Buy Buyer Personas B2B Lock-In 100