Webbiquity

MARCH 3, 2020

Year founded: 2010. My other bit of advice would be to get to know and love LinkedIn and your CRM of choice (mine is Hubspot). The post The Entrepreneur Interview Series #22: Dustin Bruzenak, Modern Logic appeared first on B2B Marketing Blog | Webbiquity. This post is sponsored by Better Proposals. Funding rounds: Bootstrapped.

Enterprise Management 256

Enterprise Management Work Management Marketing Management Marketing Proposals 256

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. For B2B marketing automation, we’re not there yet. This share can only drop over time as new entrants emerge. But they're directionally correct.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Hubspot

DECEMBER 13, 2022

A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post). The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. How HubSpot Payments Can Help.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Customer Experience Matrix

JULY 31, 2012

I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. I put this at $325 million for 2011, a 50% increase from 2010. The new report contains a rich trove of industry information.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads.

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Customer Experience Matrix

JANUARY 11, 2011

Some of the comments on last week’s post on the size of the B2B marketing automation industry led me to dig a bit more deeply into the question of revenue per employee. I don’t know the B2B fraction of Unica, Alterian or Neolane’s revenues, but it’s probably quite low: let's guess 15%. So maybe let’s credit them with $10 million.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

nDash

MARCH 29, 2022

So, I’ve doubled down a bit on finding clients that really fit my niche (B2B martech/adtech), and share my philosophy for creating good content. Thoughts on TikTok/Snapchat for B2B marketing? I just saw a post from Katie Mitchell, Head of Marketing at Sprig , where she shared screenshots of people finding her B2B company on TikTok.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98

Webbiquity

MARCH 9, 2010

TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. It’s now the second most-visited site on the web , behind only Google.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

The Effective Marketer

DECEMBER 8, 2009

That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. Free stuff abound and sharing is easy. But there is so much out there that deciding on what to read is a job in itself. It is worth checking out, you have your work cut out for you. What else is out there, you may ask.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Hubspot

JUNE 10, 2020

HubSpot is no exception — for the first time in nine years, INBOUND , an event hosted by HubSpot, will not be held in-person. More than 200,000 people have attended Cambridge-based Venture Cafe's free networking, learning sessions, and office hours since 2010. In 2020, many companies have needed to pivot to virtual conferences.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. Statistics on the success of ABM in SaaS According to research by SiriusDecisions, 92% of B2B marketers believe that ABM is extremely or essential to their overall marketing efforts. But what is a substitute for the old-good (yet no longer effective) marketing tactics?

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Ambal's Amusings

JULY 21, 2010

We asked Bernie Borges "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Bernie Borges’ Marketing Prediction for 2010. 2010 will be the year that marketers must learn to adopt a new mindset. Bernie Borges’ Marketing Action for 2010.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing & Strategy Blogger 100

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Sales keeps insisting on receiving better leads, marketing knows that is an issue, but still they are not delivering. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

EveryoneSocial

JULY 24, 2018

While the importance of social media has been taken more seriously by companies in the last few years, many (particularly in the B2B space) are not focusing much attention as they should to social. More than ever, B2B needs to focus on becoming a complete social business. Why is Being a Social Business Important for B2B?

Marketing Automation Services 67

Marketing Automation Services B2B Thought Leadership Work Management B2B 67

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

The Effective Marketer

AUGUST 30, 2010

That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing. We have all been there. What is that acronym you keep using?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

SEPTEMBER 29, 2010

A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing. United States License. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Marketing Insider Group

JULY 28, 2015

So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning. Mike Volpe. Ann Handley.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Digital B2B Marketing

APRIL 29, 2014

Here are just a few examples: Since launching in 2010, Content Marketing Institute has a built a professional services business by establishing its own content brand. Hubspot gets more than 1 million visitors a month to their site and nearly 750,000 leads a year. The Allure of Native Publishing.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Have spent the last decade at HubSpot and Drift.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Have spent the last decade at HubSpot and Drift.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Marketing Insider Group

OCTOBER 21, 2015

This of course does not include companies like HubSpot who went public last year after raising $100.5M, or companies like Sprinklr or HootSuite who have raised a substantial amount of money ($123.5M https://www.crunchbase.com/organization/hubspot. respectively) but are considered “social media” players by the industry. CrunchBase.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

nDash

NOVEMBER 19, 2020

I taught in New York public schools for 15 years before leaving the classroom in 2010 to pursue freelance writing full-time. HubSpot Inbound Marketing certified . Hire Elizabeth on nDash today. Gillian Burdett – Freelance Writer & Web Content Specialist . I am writer and editor at LakeGeorgeExaminer.com. Special education .

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

The Effective Marketer

JANUARY 11, 2010

This entry was posted on Monday, January 11th, 2010 at 12:29 pm and is filed under Email Marketing. 2 Responses to Choosing an Email Marketing Software Choose the Right Company for Your Email Marketing Efforts | MediaVision Blog says: January 15, 2010 at 1:11 pm [.] Good luck in your email marketing selection process!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Buzz Marketing for Technology

DECEMBER 22, 2010

And appeared on the Facebook Halloween episode of HubSpot TV (my favorite web TV show) all in one week! This just came out on November 16, 2010 according to Amazon. Related posts: 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10. But wait that’s not all!

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40