Adobe Experience Cloud Blog

DECEMBER 21, 2010

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010 according to eMarketer. Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement.

Social Media 48

Social Media B2B Marketing Social Marketing Planning 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

by Bill Binch B2B companies don’t have the same luxury that businesses had in former years, when sales controlled consumer behavior. is one of the newest tools revolutionizing B2B sales. Improved Forecasting. The ability to create accurate revenue forecasts is more efficient than ever. Improved Forecasting.

Top of Funnel 48

Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48

Adobe Experience Cloud Blog

APRIL 27, 2010

CSO Insights reports in their 2010 Sales Performance Optimization survey that 51.4% of companies say their ability to accurately forecast revenue needs improvement, and only 5.1% Why are sales forecasts so inaccurate? In other words, it ignores the deals that will close in the forecast period but are not yet active.

Forecasting 48

Forecasting Long Tail Marketing Sales Cycle CMO 48

Adobe Experience Cloud Blog

JANUARY 27, 2011

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. When you get top thought leaders in the industry to discuss best practices, techniques and forecasts, it’s quite an amazing thing to watch.

Lead Management 48

Lead Management Sales Leads Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MAY 25, 2010

Three quarters (76%) of B2B marketing professionals agree, or strongly agree, that their “ability to track marketing ROI gives marketing more respect.” Forrester’s Q1 2007 B2B Marketing Measurement Online Survey.). In 2010, Marketers can finally take control of their metrics, as solutions that address this issue are now available.

CMO 48

CMO Forecasting Budget Programs ROI 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Why not use it? Facebook Insights. Google Analytics. They have less.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Adobe Marketo Engage. Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey. LEARN MORE. HubSpot CRM.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52