markempa

AUGUST 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Integrated B2B

NOVEMBER 1, 2012

I have already covered the current growth and widening profit margins of the global tourism industry and the need for B2B companies and marketers in this field to develop a strong digital strategy if they want to capture a greater share of the market. These are increasingly going to be mobile. billion by 2014. billion by 2014.

Marketing & Strategy 40

Marketing & Strategy B2B Gartner Forecasting 40

Adobe Experience Cloud Blog

DECEMBER 21, 2010

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010 according to eMarketer. Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement.

Social Media 48

Social Media B2B Marketing Social Marketing Planning 48

Chris Koch

APRIL 30, 2010

I’m going to be moderating a panel on this question (among others) at next week’s MarketingProfs’ B2B Forum in Boston. I always take analysts’ forecasts with a grain of salt, but ABI’s prediction that mobile marketing (ads on mobile phones) will be a $4 billion business by 2014 makes you stop and think. From phones to computers.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Adobe Experience Cloud Blog

APRIL 27, 2010

CSO Insights reports in their 2010 Sales Performance Optimization survey that 51.4% of companies say their ability to accurately forecast revenue needs improvement, and only 5.1% Why are sales forecasts so inaccurate? In other words, it ignores the deals that will close in the forecast period but are not yet active.

Forecasting 48

Forecasting Long Tail Marketing Sales Cycle CMO 48

Marketing Insider Group

OCTOBER 21, 2015

Industry budget growth overall is estimated by PQ Media ‘s Global Content Marketing Forecast 2015-19 at $313B by 2019. The post How Much Money Has Been Invested In Content Marketing Technology appeared first on B2B Marketing Insider. In 2014, revenue generated by content marketing technology and services brands grew 13.3% CrunchBase.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. With Google’s Chrome OS on the horizon, it seems the forecast is for everything to happen in the cloud, not via device-specific apps.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

by Bill Binch B2B companies don’t have the same luxury that businesses had in former years, when sales controlled consumer behavior. is one of the newest tools revolutionizing B2B sales. Improved Forecasting. The ability to create accurate revenue forecasts is more efficient than ever. Improved Forecasting.

Top of Funnel 48

Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48

Hubspot

APRIL 5, 2017

Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. Over 80% of B2B marketers say that it's a challenge to demonstrate how their work improves the bottom line—and 93% of CMOs agree. For small businesses, this money is a precious chunk of change.

Small Business Marketing 68

Small Business Marketing Paid Search Agency Lead Ranking Advertising Agencies 68

MLT Creative

OCTOBER 28, 2010

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. I’m nominating and voting for many of the B2B marketing “braniacs & maniacs” I follow, and I think it’s a great way to say, “Thanks for the helpful tweets.". Great question.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

MLT Creative

JANUARY 17, 2011

The B2B marketing industry is no different. Organizations evaluate and reflect upon the results of last year’s plans, while strategizing and forecasting for next year. In 2010, the staff of MLT Creative completely immersed ourselves in inbound marketing, embodying what we came to call “the inbound state of mind.

Top of Funnel 40

Top of Funnel Inbound Marketing Funnel Advertising Advertising Agencies 40

Adobe Experience Cloud Blog

MAY 25, 2010

Three quarters (76%) of B2B marketing professionals agree, or strongly agree, that their “ability to track marketing ROI gives marketing more respect.” Forrester’s Q1 2007 B2B Marketing Measurement Online Survey.). In 2010, Marketers can finally take control of their metrics, as solutions that address this issue are now available.

CMO 48

CMO Forecasting Budget Programs ROI 48

Adobe Experience Cloud Blog

JANUARY 27, 2011

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. When you get top thought leaders in the industry to discuss best practices, techniques and forecasts, it’s quite an amazing thing to watch.

Lead Management 48

Lead Management Sales Leads Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. We noticed that there is a lot about Sales 2.0.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

B2B Marketing Traction

MARCH 27, 2009

We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. ©2000-2010 New Incite.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

The ROI Guy

FEBRUARY 22, 2013

According to Jim, applying B2C persona concepts, where you name each buyer - Mike, Zoe, Geoff, and then describe key aspects about their life – their marital status, how many kids they have, the house they own, cars they drive, - this is less than applicable to your B2B sales and marketing efforts.

Buyer Personas 40

Buyer Personas Work Management Marketing Management Marketing Proposals 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. April 2010. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Adobe Experience Cloud Blog

MARCH 25, 2010

Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. Tags: Modern B2B Marketing Modern B2B Sales Sales Marketing Alignment lead management predictable revenue revenue engine revenue machine sales leads.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Why not use it? Facebook Insights. Google Analytics. They have less.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. The State of the Blogosphere 2010 by Brian Solis.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Predictions for 2011: The End of B2B Sales & Marke.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Webbiquity

JULY 16, 2019

How can the business manage cash flow, particularly without a forecasting tool? Year founded: 2010. Vessenes, ProfitSee appeared first on B2B Marketing Blog | Webbiquity. Fiscal management is driven by knowing how to be smart building into the future. The Company. The post The Founders Interview Series #17: Peter M.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Multivariate analysis 146

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Convince & Convert

APRIL 22, 2010

April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. At Monday’s Social Fresh conference in St.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

SEPTEMBER 20, 2010

As such, it is difficult to forecast any agency’s collective judgment capabilities. Nor is it on their radar. Also, sound judgment is largely evident in hindsight, when the die has already been cast, and the results delivered (or not).

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Using its proprietary Hyperblock™ technology, Anaplan lets you contextualize real-time performance, and forecast future outcomes for faster, confident decisions. LEARN MORE. HubSpot CRM. Anaplan is a transformative way to see, plan, and run your business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Single Grain

JULY 21, 2020

Top SaaS Stats, Trends and Forecasts. B2B or B2C?: G Suite offers both B2B and B2C services for individuals and companies. B2B or B2C?: B2B or B2C?: HubSpot is a B2B marketing tool for businesses of all sizes. B2B or B2C?: Dropbox offers both B2B and B2C services. B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Using its proprietary Hyperblock™ technology, Anaplan lets you contextualize real-time performance, and forecast future outcomes for faster, confident decisions. LEARN MORE. HubSpot CRM. Anaplan is a transformative way to see, plan, and run your business. LEARN MORE. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Using its proprietary Hyperblock™ technology, Anaplan lets you contextualize real-time performance, and forecast future outcomes for faster, confident decisions. LEARN MORE. HubSpot CRM. Anaplan is a transformative way to see, plan, and run your business. LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Using its proprietary Hyperblock™ technology, Anaplan lets you contextualize real-time performance, and forecast future outcomes for faster, confident decisions. LEARN MORE. HubSpot CRM. Anaplan is a transformative way to see, plan, and run your business. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52