I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. Well first that means that Facebook will issue 400 Million email account – which is no small feat. Second those email accounts will be tied to your Facebook profile Vanity URL in my case PaulDunay@facebook.com. Third, Facebook says they will enable this feature for Pages (the business version of your Profile). This is clearly an all out war between Facebook and Google. Share this on Facebook. But what does that really mean. MORE >>

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. Share this on Facebook. MORE >>

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Crabs. MORE >>

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November. And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?” Facebook has currently grown to over 550 million members which is one out of every 3 internet users! Share this on Facebook. Email this to a friend? MORE >>

I had a great time at MarketingProf’s Social Tech 2010 conference today, getting a lot out of every session I was in.  The biggest eye opener for me today had to be the session on “Using Social Network Analysis to Leverage the Dynamics of Social Media Interactions Inside and Outside Your Organization.” But the message I took away is that most of us have been flying practically blind when it comes to understanding our social networks, and that’s sure not going to cut it in the future. You’re really talking about nurturing a social network ecosystem. Berkeley. MORE >>