Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Webbiquity

FEBRUARY 1, 2010

Top execs say they are influenced by social networks by ZDNet Blogs. Survey: Most CMOs To Boost Social Media Budgets In 2010 (And It Had Better Pay Off) by MediaPost Online Media Daily. Experts Predict 2010 the Year for Social Media ROI by ReadWriteStart. Facebook Marketing. Social Networking. Mike Frichol.

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Hubspot

JUNE 14, 2012

But how much does all that contribute to the strength of Twitter as a social network ? Well we think it's time to look into the question further; it's time to host an official marketing debate about whether Twitter is a dying social network. And here at HubSpot, we have two employees with very opposing views on this subject.

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Social Networks Twitter Stats Churn Rate 28

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

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Web 2.0 Buying Cycle B2B Blogger 60

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 1, 2010

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends. It’s a year old but the information is still useful.

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Hubspot

JULY 28, 2010

Facebook recently passed 500 million users and now is adding an important new feature to its platform. Today, the social networking platform released Facebook Questions. This new feature allows users to ask questions to the “entire” Facebook community. Facebook Questions is public and will be open to everyone.

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The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Design #10 Email Sender: BottomLine Email Title: ePayment Networks What I Like: Bit header with the title of the webinar also tells me when it will be held.

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B2B Marketing Zone Posts

FEBRUARY 2, 2010

Best of B2B Marketing. January 1, 2010 to January 31, 2010. There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. In other words, everybody. It felt great!

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Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Hubspot

AUGUST 11, 2010

As social media and online marketing are integrated with traditional marketing channels, marketing teams need to learn more about the nuts and bolts of B2B social media. This list is designed to help marketers fill in the gap as well as provide resources for those in all phases of the B2B social media adoption process. B2B Marketing 2.0

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Hubspot

MARCH 27, 2018

We hope this inspires you to recognize more women in your influencer posts, and expand your social networks beyond the expected sphere of male founders. In 2010, Fast Company named Majora one of the 100 most creative people in business. Meghan is the VP of Marketing at HubSpot , and the host of The Growth Show. Smucker Company.

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VALS Advertising Agencies Work Management Paid Search Agency 78

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network. Entertainment Network. Jennifer Aaker. Amber Buhl. Amy Nelson.

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Twitter B2B Thought Leadership Enterprise Management Work Management 100

Atomic Reach

JANUARY 3, 2019

Larry Kim is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization. Kim is the CEO of MobileMonkey, a platform that helps companies engage with customers using Facebook Messenger. Bernie Borges is an expert in helping B2B marketers build their sales and marketing pipeline. Magazine.

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Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

AUGUST 17, 2010

When making the transition from traditional to online and social media marketing, B2B companies will need to make major and minor changes to their marketing strategy and tactics. This list serves as smaller steps that can help B2B companies better integrate social media tactics while applying larger online marketing strategies.

Paid Social Agency 28

Paid Social Agency Paid Search Agency Companies Work Management 28

Online Marketing Institute

NOVEMBER 18, 2010

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. Well, as much as 67% more leads for B2B and as much as 88% more leads for B2C companies! Generate More Leads - for Cheaper!

B2B Thought Leadership 40

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Hubspot

AUGUST 2, 2010

Facebook: Daily Active Users. Altimeter Report: The 8 Success Criteria for Facebook Page Marketing. Jeremiah's article highlights some recent research conducted by Altimeter Group to determine success criteria for Facebook page best practices. 12 Ways to Leverage Your LinkedIn Profile for a B2B Company. The results?

Inbound Marketing 28

Inbound Marketing Peer-to-peer Paid Search Agency Youtube 28

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop.

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B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

MARCH 13, 2011

Ramos also notes that competition with other startups in the field is fierce withother start-ups, including Zoominfo , Leadlander , and Hubspot , is fierce. Internet Marketing Knowledge Mgmt Leadership-Mgmt Marketing Mobile Technology Online Communities Pages Project Mgmt-ROI Sales and Selling Social CRM Social Networking Web 2.0

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Webbiquity

OCTOBER 16, 2012

30% of the world’s entire population is now online, and social networking is the most popular and time consuming online activity—with users spending more than one fifth (22%) of their time engaging on social media channels. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

AUGUST 4, 2010

For other businesses, it is important to understand the implications of location-based applications, but the industry is still too young for more complex B2B and non-retail marketing opportunities. Free Download: 2010 Facebook Marketing Guide. How should businesses create, manage, and grow their Facebook pages?

Social Media 28

Social Media Trends Social Marketing Planning 28

B2B Marketing Zone Posts

JUNE 9, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing this month. 9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Facebook Insights. Why not use it? Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? How do the audiences differ across various social networks? Social media networks and blogs consume nearly 25% of people’s time online. online time is spent on just three activities: social networking, playing games and emailing.

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Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

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B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Featured Sources. Like hooking their toilet up to Twitter.

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Ning Paid Content Facebook Sales Management 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How to Use Social Media for B2B Marketing by Inc.

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Webbiquity

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. So why keep trying to do it?…When

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Twitter Tools Tips Best Practices 100

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror.

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B2B Marketing Zone Posts

JANUARY 4, 2011

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010.

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B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Martech

FEBRUARY 24, 2022

CallTrackingMetrics serves bid-market B2B and B2C brands, plus agencies, consultancies and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers. Health Network and Allstate.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Maybe the long sales cycle in many B2B markets is the culprit. Theyre missing out on a hugely powerful asset.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Marketing Insider Group

SEPTEMBER 30, 2010

If you think marketing objectives are about something other than sales, then it’s time to start networking. Share: Read more from Sales Alignment B2B Marketing , Lead Qualification , Sales Alignment 29 Comments Post a comment Mario Sep 30 2010 More and more the line between sales and marketing is blured. What is a salespage?

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PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. The B2B Marketing Leaders Podcast.

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Lead Generation Resources Sales Qualified Leads Generation 62

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. is happening later this year.

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