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| | DELICIOUS B2BMARKETING
MARCH 13, 2011 Turning Web Site Visitors into Paying Customers
asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there. “How do you leverage otherwise anonymous traffic? b2bmarketing
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