Contently

OCTOBER 19, 2017

Content marketing studies tend to be happy-go-lucky affairs. Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. CMI’s analysis of B2B content marketing is a prime example of how to get earned media. ”). (It’s

Studies 110

Studies Top of Funnel B2B Marketing Content Marketing 110

The Point

DECEMBER 6, 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). 26 Must-Have Negative Keywords for B2B PPC Campaigns. Comments after the fold. 7 Mistakes To Avoid In Your Next Webinar Invitation. Would that person be motivated to read more?

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Webbiquity

AUGUST 20, 2019

Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content. One of the most common forms of visual content used by marketers are infographics. Guest post by Ronita Mohan.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Connect with other B2B companies in your industry with a similar audience profile. Information is power, and this step will help mold the type of content that will speak to your audience.

B2B 124

B2B Ideal Customer Profiles Social Media Tips 124

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. This means continual planning, creating, publishing, and sharing of content. ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement. Let’s also return to 2010.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Is The White Paper Dead for B2B Marketing?

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Ambal's Amusings

DECEMBER 31, 2010

Enjoy the following collated list of best blog posts from Connect the Docs in 2010. 2010 Content Marketing Trends and Predictions. Content marketing is changing like never before at a faster pace than we’ve seen in the last 100 years. What is the future of content marketing? Which content should be free?

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. content grazing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Contently

JUNE 18, 2018

First, because I’m a huge dork, and second, because it demonstrates the most important part of content strategy. If the guiding light of your content strategy is the message you want to dictate to consumers, you are going to fail. Sure, maybe some people will still click on a piece of content and subsequently buy some stuff.

Marketing & Strategy 152

Marketing & Strategy Paid Search Agency Content Advertising Agencies 152

B2B Marketing Traction

FEBRUARY 7, 2010

You can edit the content that appears here by visiting your Widgets panel and modifying the current widgets in Sidebar 1. Or, if you want to be a true ninja, you can add your own content to this sidebar by using the appropriate hooks. ©2000-2010 New Incite. Default Widget. This is Sidebar 1. 1-818-347-4248. All Rights Reserved.

Paid Search Agency 100

Paid Search Agency Ads Newsletter Internet Marketing 100

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

EveryoneSocial

AUGUST 4, 2023

They understand that content marketing as we’ve known it no longer works. Content marketing has been the central pillar of marketing online for the last 10+ years. And yet so many marketers keep going back to this playbook like it’s 2010. What content can be consumed on a platform? I talk with a lot of marketers.

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

Marketing Insider Group

MAY 27, 2023

And no surprise, he and his co-host, Chris Penn, are still churning out some great content. ” She talks about the process of trimming content for her book, insights on empathy in interviews and marketing, and even her conversation with David Lee Roth. Marketing podcasts (and coffee) are hot!

Lead Ranking 186

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 186

Marketing Insider Group

JULY 21, 2020

It makes my case for personalizing content , doesn’t it? When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. Marketers would be wise to create content that appeals to Asian and other markets in emerging nations. Image courtesy of Visual Capitalist. totaled $58.6

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Content type. Own your social media strategy. Emerging trends.

Social Media 174

Social Media Work Management Marketing Management Media 174

EveryoneSocial

AUGUST 4, 2023

They understand that content marketing as we’ve known it no longer works. Content marketing has been the central pillar of marketing online for the last 10+ years. And yet so many marketers keep going back to this playbook like it’s 2010. What content can be consumed on a platform? I talk with a lot of marketers.

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

markempa

JULY 29, 2013

Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. from 2010 to 2016. from 2010 to 2016.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

B2B Marketing Directions

OCTOBER 25, 2020

As a 2010 article by McKinsey put it, "Long before behavioral economics had a name, marketers were using it." Two of the six heuristics/biases tested in this study are particularly important for B2B marketers. While the Google research focused on consumer decision making, we also see evidence of social proof in the B2B space.

Buy 78

Buy B2B Opinions Customer Surveys 78

Rev

APRIL 17, 2019

Math is not my jam – but luckily, it is the jam of our Chief Data Scientist, Steve Biafore, so if you’re looking for that, here’s a video series on B2B targeting vectors that he put together for you to enjoy. I mean the coin toss stuff is true, but the rest of it was made up for Disney’s 2010 Secretariat movie.

B2B 128

B2B Cost per Lead B2B Sales B2B Marketing 128

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies managed profiles on more social media sites than B2C companies.

Social Media 53

Social Media Emarketing Forrester Media 53

nDash

MARCH 29, 2022

In this interview, we talk about finding motivation, identifying strategy, content trends, and Nicole’s new on-demand content strategy course. So, I’ve doubled down a bit on finding clients that really fit my niche (B2B martech/adtech), and share my philosophy for creating good content.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98

Ambal's Amusings

APRIL 21, 2010

Why should you quickly groom internal resources for content assets and blogging? How should you adapt to the changing trends in B2B marketing? We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Blog B2B Marketing Twitter GalenDY. "

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Marketing Insider Group

JUNE 2, 2010

Second, you need to have compelling content that meets the prospects needs. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. And this is where many B2B marketers stumble. The days of sending a list of contacts to sales is over.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Webbiquity

FEBRUARY 2, 2011

How many times have you heard the expression “content is king?&# Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • Great content fills a need for both the consumer and the producer. So how do you produce great content?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Exo B2B

MARCH 17, 2021

Today, the companies that adopt B2B marketing and are trusted leaders in their fields of expertise must assert this to their target audiences. As experts in marketing strategies, ExoB2B recommends in some cases to assert themselves as such through an agressive content marketing strategy. I ’s too much bad content.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Curation B2B 59

Buzz Marketing for Technology

JANUARY 5, 2010

In this world where customers can create content at the drop of a hat – displaying their love or hate for a given company – should not be taken lightly. B2B marketers should add a new years resolution to their list to work on enabling their customer service to be as good and as socially agile as possible.

Service 100

Service BtoB Digg Amazon 100

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

B2B Marketing Traction

FEBRUARY 7, 2010

Note that the 2010 ads will not display until the 4th quarter of the game ends. or higher installed to view this content. If you remember the ad storyline, do you remember the brand it represented? Please vote for your favorite below. You must have Adobe Flash Player 9. src="[link].

Ads 100

Ads Buzz Display Spending 100

Tomorrow People

NOVEMBER 30, 2011

What’s the problem with b2b email marketing? billion in 2010, to over 3.8 In 2010, the typical corporate user was found to send and receive about 110 messages daily. unwanted newsletters, alerts, etc.) ( Source: The Email Statistics Report, 2010, The Radicanti Group ). billion by 2014.

Email Marketing 120

Email Marketing B2B Marketing Effectiveness B2B 120

B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But wait a minute.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

DECEMBER 28, 2009

If you haven’t yet done your marketing plan for 2010, don’t panic. Offer your content online in a variety of media, so that prospects can pick and choose how they want to receive your information. Too few businesses track marketing results, especially B2B (business-to-business) marketers. There is still time.

Planning 100

Planning Marketing Plans Tactics Marketing Prospects 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

PureB2B

JULY 14, 2020

Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. Enter content syndication—like novocaine, give it time and it always works. Content syndication provides a cost-effective method to building your internal opt-in marketing database. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. Enter content syndication—like novocaine, give it time and it always works. Content syndication provides a cost-effective method to building your internal opt-in marketing database. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Webbiquity

MAY 3, 2018

The people who believe in this happen to follow the same obsolete techniques (which worked in 2010), don’t bat an eye at the content, have a user interface which will make their visitors puke and yet, claim that SEO is dead. The post Eight Common SEO Myths Busted [Infographic] appeared first on B2B Marketing Blog | Webbiquity.

SEO 241

SEO Blogger Internet Marketing Knowledge Base 241

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Martech

APRIL 3, 2024

Q: You have extensive career experience in email marketing, content and B2B strategy. What is interesting is that I finished graduate school at the very bottom of the recession in 2010, and it was a time in which not only could you not get an interview, but also there was nothing even to apply to.

B2B Thought Leadership 68

B2B Thought Leadership Thought Leadership Press Conference 68