2010 B2B Companies Demand Generation Salesforce.com 
Customer Experience Matrix
JANUARY 7, 2010
Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.
Customer Experience Matrix
MARCH 8, 2011
Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.
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Customer Experience Matrix
DECEMBER 20, 2012
Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. recently, so $23.50
Customer Experience Matrix
APRIL 26, 2011
Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. This group of marketers has different needs from even slightly larger companies. See my List of Demand Generation Vendors for other options. per month email product.
Customer Experience Matrix
JANUARY 5, 2010
Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. This contrasts with traditional demand generation pricing on database size and/or activity volume, but is the way sales automation systems like Salesforce.com are usually sold. So much for 2009.
Customer Experience Matrix
FEBRUARY 14, 2011
Now that I’m more or less finished launching the B2B Marketing Automation Vendor Selection Tool (VEST) , I can start catching up on the other topics. This isn't an option at bigger companies, where one or more CRM systems are often deeply embedded. The vendor reports more than 50 current clients, including a few big companies.
Online Marketing Institute
NOVEMBER 4, 2010
Furthermore, we’re usually able to filter leads on criteria such as geography and company size, so that every lead the client pays for meets that client’s minimum demographic profile. Put the right lead follow-up processes in place, and only then will content syndication be a successful part of your demand generation mix.
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