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Another Estimate of B2B Marketing Automation Revenue

Customer Experience Matrix

Some of the comments on last week’s post on the size of the B2B marketing automation industry led me to dig a bit more deeply into the question of revenue per employee. Indeed, the figure for the three slowest-growing companies (Unica, Aprimo and Alterian) comes to $194,000. This leaves all the other B2B marketing automation vendors.

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Marketing Automation Trends for 2010

LeadSloth

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) quot; That advice holds true today for B2B marketing content. It’s inspired a movie.