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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. The steps are: 1.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

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3 Key Tips to Effective B2B Email Marketing

Tomorrow People

What’s the problem with b2b email marketing? billion in 2010, to over 3.8 In 2010, the typical corporate user was found to send and receive about 110 messages daily. unwanted newsletters, alerts, etc.) ( Source: The Email Statistics Report, 2010, The Radicanti Group ). billion by 2014. Follow @sookieshuen.

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Checklist: Content Marketing Strategy Essentials for 2023

ClearVoice

Let’s also return to 2010. The B2B content marketing strategy checklist Unlike the B2C scenario, your business-to-business strategy is less about transactions and more about relationships. The B2B audience has a long chain of command, as well as a longer buying cycle than that of a B2C audience.

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The Rise of Content in B2B Marketing

Ambal's Amusings

How should you adapt to the changing trends in B2B marketing? We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Blog B2B Marketing Twitter GalenDY. " Blog B2B Marketing Twitter GalenDY. " Galen De Young's Marketing Prediction for 2010.

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Underpin Your ABM Strategy With Account-based Advertising

DemandBase

B2B advertising is no different. In the 1990’s brands started with direct buys on specific sites – the first banner ad was bought by AT&T on HotWired.com in October 1994. This quickly grew into broader buys on sites that catered to obvious themes and contexts. First, let’s consider the evolution of digital media spend.