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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

But what about those B2B companies that sell their services to other businesses? So we’ve listed a few tips and tricks for establishing a solid social listening plan to meet your higher level business objectives. This can be especially helpful for businesses that do not have big budgets for research and development.

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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. Number 1: The state of B2B Marketing. What Forrester got right. We know this. We’ve known this.

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How B2B brands can benefit from social listening

Brandwatch Marketing

But what about those B2B companies that sell their services to other businesses? So we’ve listed a few tips and tricks for establishing a solid social listening plan to meet your higher level business objectives. This can be especially helpful for businesses that do not have big budgets for research and development.

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5 Things That Make a B2B Web Design Look Outdated

BOP Design

Often, marketers come to our B2B web design agency to update or refresh their websites. But what objectively makes a B2B website design look dated? 2. Use of outdated fonts or icons B2B website design is less at the whims of consumers than B2C websites are, but trends should still be considered when crafting a new website.

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The B2B marketing ironies of our time

Biznology

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses?

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B2B Reads: Webinar Etiquette, Winfluence, and Intent Data

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. In B2B Marketing, Personalization and Relevancy Must be the Same. Personalization today certainly has a different look than the ‘personalized’ emails from brands back in 2010.

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# Social Media Business Council‘s CEO, Andy Sernovitz presented on ethics in social media and the comments from many folks after his session showed that he really delivered his message.

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