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Why You’re Feeling All The Feels: The Sadvertising Trend

Vidyard

Just look at these older examples from Chevy (2011) and Apple (2010). My Brand is B2B. They’re showing the global good they do based on how their solution helps people and your story (even if it’s B2B) can do the very same thing. Bonus points if you show us B2B videos! Now, I know what you’re thinking.

Trends 50
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You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford

Vidyard

“Shortly after, in 2010, I decided to do some independent consulting and I kept running into this guy named Matt Heinz. I think one of the reasons B2B marketers struggle with that is they’re overwhelmed, they don’t know where to start, and it’s easy to let that set in. Definitely have a passion for technology.

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Video Email Marketing: How to Boost Your Sends with Video

Vidyard

Video in email captures people’s imagination in a way that text just can’t— especially in B2B , where buyers want to see interesting things, but all too often, don’t. Not every email client supports them—Outlook 2007, 2010, 2014, and Windows 7 phones only show the first frame—but the vast majority do.

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Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin

Vidyard

When I first joined the marketing automation world in 2010, I was excited about bringing in a more regular process for managing leads as well as more automation to handle that process. This is a guest post from Josh Hill , author of the Marketing Rockstar Guides blog on marketing automation.

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Video Email Marketing: How to Use Embedded Video to Boost Sends

Vidyard

Video in email captures people’s imagination in a way that text just can’t—especially in B2B, where buyers want to see interesting things, but all too often, don’t. Not every email client supports them—Outlook 2007, 2010, 2014, and Windows 7 phones only show the first frame—but the vast majority do.

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The Definitive Guide to Instagram Video for Business

Vidyard

When Instagram entered the scene in 2010, it gave us a common aesthetic language. While B2C brands might stand to gain the most from Instagram, B2Bs shouldn’t write it off—at the end of the day, B2B buyers are still people, and there are hundreds of millions of them on the platform.

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The Definitive Guide to Instagram Video for Business

Vidyard

When Instagram entered the scene in 2010, it gave us a common aesthetic language. While B2C brands might stand to gain the most from Instagram, B2Bs shouldn’t write it off—at the end of the day, B2B buyers are still people, and there are hundreds of millions of them on the platform.