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Frenemies: The Dangerous Distrust Between Sales and Marketing

Sales Engine

JUNE 28, 2016

The scenario is similar for any quota-driven B2B sales team. It’s natural, then, for you to be singularly focused on finding those witnesses—talking to anyone else might seem like a waste of time. To keep their jobs, reps need to close as many deals as they can. They’re not interested in engaging with prospects who are not ready to buy.

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