The Changing Rules of B2B Marketing
Paul Gillin
JUNE 17, 2010
This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. By early 2010, that number was over 5,000. Welcome to the new world of B2B communications. Your feedback is welcome.
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