Chris Koch

DECEMBER 30, 2009

Who says B2B marketers are lagging in social media? I look forward to collaborating even more in 2010. Check out these top posts if you haven’t already: Six factors driving B2B social media marketing adoption. How to create B2B social media policies. Why B2B marketers hate social media. Here it is. Tweet This Post.

Social Media 100

Social Media B2B Thought Leadership Social Marketing B2B Marketing 100

Chris Koch

MARCH 4, 2011

This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. But if you step back and think about where the real opportunity is for B2B marketers, it is idea marketing. Marketers always struggle with what to do next.

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

Chris Koch

APRIL 30, 2010

I’m going to be moderating a panel on this question (among others) at next week’s MarketingProfs’ B2B Forum in Boston. I’m sure that there will be opportunities and reasons for B2B to advertise on these things eventually, but that’s the easy part. I think that’s how we have to view mobile apps for B2B marketing.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

JANUARY 15, 2010

After consolidating their power for years through internet search, B2B buyers are beginning to emerge from behind their firewalls and show up in places where marketers can find them. At ITSMA, we’re calling 2010 the year of marketing transformation. Buyers become approachable. We have to meet them halfway. If so, how would you do it?

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

MAY 14, 2010

Shameless plug here: My favorite B2B blogger Paul Dunay is going to talk about how Avaya uses social media for customer support at ITSMA’s Marketing Leadership Forum on May 25-26.) That’s why at ITSMA we’re calling 2010 The Year of Marketing Transformation (sound the bugles!—a What do you think? What have I left out here?

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

NOVEMBER 20, 2009

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. While I believe that these two threads are accurate, I haven’t seen compelling data to back them up—at least as it relates to B2B. How strong do you think the arguments are? Customer factors.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100