Buzz Marketing for Technology
DECEMBER 29, 2010
Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
JANUARY 5, 2010
B2B marketers should add a new years resolution to their list to work on enabling their customer service to be as good and as socially agile as possible. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Brands that fail to adjust will be left out in the cold.
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Buzz Marketing for Technology
FEBRUARY 23, 2010
As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. Related posts: Why is Google Scared and What it means for B2B Marketing! As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 Share this on Reddit.
Buzz Marketing for Technology
FEBRUARY 25, 2010
So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Related posts: Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Why is Google Scared and What it means for B2B Marketing!
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Share this on del.icio.us. Stumble upon something good?
Buzz Marketing for Technology
JUNE 9, 2010
At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Therefore our spending patterns are typically reversed.
Buzz Marketing for Technology
JANUARY 7, 2010
For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Clearly there is a new practice emerging here, a practice I feel B2B marketers can benefit from if they focus on it.
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