Anything Goes Marketing
DECEMBER 21, 2009
2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.
Anything Goes Marketing
JANUARY 3, 2012
They achieved an ROI of 1324% in 2010 - not too bad! VMware has found that this marketing channel is one of their most successful when it comes to ROI so taking a few pointers and optimizing your own efforts could pay off big time this year. They were kind.
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Anything Goes Marketing
NOVEMBER 15, 2009
The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. Social Media And B2B Marketing Social media played such a major factor at this event. Looking forward to Eloqua Experience 2010! Silos must go.
Anything Goes Marketing
SEPTEMBER 13, 2009
If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. It would be very useful to B2B marketers to have benchmarks to track if their automated campaigns are trending upwards or downwards year after year. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem?
Anything Goes Marketing
APRIL 21, 2010
It’s 2010 Wind Mobile! Wind Mobile provides some great examples on how you can take your customer service up a notch – regardless if you’re a B2B or B2C company. We’ll see if they read and respond to this post. Time to step it up and engage customers on this channel. Take a look at @comcastcares and follow that example.
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