Biznology
MARCH 23, 2018
Here’s another: Google and Facebook are leading the digital marketing revolution. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. Kudos to them. But hold on.
ViewPoint
JANUARY 26, 2012
Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.
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Adobe Experience Cloud Blog
DECEMBER 15, 2009
MySpace and Facebook sign real-time search deals with Google. Google Announces New Offerings in Real-Time, Mobile and Social Search. 40% of Marketers plan to increase their budgets in 2010. Google Removes Page Rank from the Webmaster Tools. Brightcove by Google - $500-$700 million. reCapture by Google.
Paul Gillin
MAY 25, 2010
Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. Even rarely used terms like “compressor surge control” deliver Emerson on Google’s first page.
The ROI Guy
DECEMBER 6, 2010
Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis!
The ROI Guy
SEPTEMBER 3, 2010
According Mr Ogden, “7 out of 10 buyers say they start their buying process at vendor sites, not Google.” Sources: 1) MarketingSherpa and KnowledgeStorm survey - [link] 2) SiriusDecisions B-to-B Buyer's Survey 2010 3) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun. of respondents) and peers (28.7%).
MLT Creative
DECEMBER 9, 2010
As I was pondering this topic the other day, it occurred to me to Google “B2B predictions” to see what others may have said on the subject. There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011.
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