If You're In B2B Marketing, Get Your Head Around Social Media ROI
B2B Ideas @ Work
NOVEMBER 16, 2010
The latest report showed no surprises in where B2B marketers were going to allocate budgets in 2011. Inbound marketing , SEO, email and social media spending is expected to increase while direct mail, trade shows and print advertising is expected to decrease rather significantly. The other interesting set of statistics revolved around the effectiveness of marketing tactics.