Hubspot

JULY 6, 2018

In 2010, Best Buy created a research tool, called VOCE (Voice of Consumers Through Employees), and used it to collect customer feedback and complaints. Ultimately, studies have found employees are willing to invest more time and effort into their work when they are happy at the company. Negative Feedback Loop Examples.

Positioning 92

Positioning Customer Satisfaction Lead Ranking Lead Scoring 92

ViewPoint

JANUARY 26, 2012

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. Business marketers spend an average of 18.6% That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose.

B to B 120

B to B netFactor Media SEM 120

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. population).

Social Media 160

Social Media Media Stats Statistics 160

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This excellent study provides a wide array of answers, statistics and insights. Share this on del.icio.us. Share this on Technorati. Tweet This!

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

The ROI Guy

APRIL 22, 2010

released its second annual Microsoft SMB/Partner Insight Report and the study shows that although SMBs remain concerned about the business climate, most will increase technology spending in 2010, highlighting the role of IT as a strategic business tool in this crucial sector of the global economy. Microsoft Corp. According to James A.

SMB 40

SMB Spending Marketing Management ROI 40

Moz

DECEMBER 25, 2019

For a little perspective, we published 207 blog posts , averaging out to about 4 per week. survey says these are the articles that aren't to be missed. Originally published in November 2010, this is the second time we've asked Kate to update this article and it continues to deliver value ten years later. A Case Study.

Domain 53

Domain Best Practices Keywords SEO 53

The ROI Guy

OCTOBER 5, 2010

Research by Junta42 & MarketingProfs indicates that: 9 of 10 B2B marketers leverage content marketing as part of their marketing programs, with marketers using eight content tactics on average. Simple profile information such as industry, location and size can be used to promote relevant case studies.

Paid Search Agency 40

Paid Search Agency Companies Buying Cycle Budget Programs 40

Webbiquity

JANUARY 2, 2013

Consider: • The typical worker is interrupted once every 28 minutes on average. • 28% of the average work day is spent on interruptions and recovery time. • And tasks done in parallel take on average 30% longer to complete than those performed in a sequence. Interruptions (like email and social media) are messing us up.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

The ROI Guy

SEPTEMBER 17, 2010

For example, the typical B2B prospect receives an average of 20.3 email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions. Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

NOVEMBER 29, 2010

Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Run polls and surveys on your blog 19. Create contests (which goes along with your poll/survey idea) 35.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

The ROI Guy

NOVEMBER 14, 2011

According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011. Spurred by mobility and usability demands, the survey revealed that tablets are taking SMBs by storm as well.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Content Standard

MAY 22, 2016

For the first time, advertisers focused their strategies on selling techniques that relied upon methods such as motivational research, demographic targeting, and generational marketing. These ads were born out of necessity—not because there was any supporting research that suggested they would be a good idea.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. I'd love to write up a case study on you guys when you're ready. Please keep me posted on your progress.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

WebMarketCentral

JULY 23, 2009

On the plus side, a recent study from Forbes and Gartner suggests that we may have turned the corner, with C-level executives now optimistic about the outlook for 2010. What this study indicates, however, is that b2b marketers are starting to measure, and get credit for, secondary "conversions" as well.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Content Standard

MAY 22, 2016

For the first time, advertisers focused their strategies on selling techniques that relied upon methods such as motivational research, demographic targeting, and generational marketing. These ads were born out of necessity—not because there was any supporting research that suggested they would be a good idea.

Enterprise Management 42

Enterprise Management Marketing & Strategy Marketing Strategy Paid Search Agency 42

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

FEBRUARY 4, 2009

An average server costs almost $8,000 USD per year in costs which can be reduced by consolidation using virtualization , including over $4,000 in annual operating expense reductions. Gartner CIO Study Highlights Need for Outcome-Base. Latest Research. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. . Gartner CIO Study Highlights Need for Outcome-Base. Latest Research. Advantage Microsoft.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

Since labor costs and equivalent outsourced services dominate most IT budgets -- over 56% of IT spending on average -- selecting platforms with lower implementation and ongoing management costs can significantly improve overall IT efficiency. to 1) than the Microsoft databases on average.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. The survey generated over 270 responses from B2B marketers - and the results are in! Why not use it? Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Click maps, for example, look like this: But that’s only one type of heatmap used in user research.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convince & Convert

SEPTEMBER 8, 2010

I’m rarely spammed on Facebook, except with friends’ Farmville updates and surveys. I have studied and proven this. I have studied many fan pages with 100k+ to millions of fans that get only from 100-5000 people engaging with Brand posts. On average less than 0.05% engagement rate. So much clutter.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Webbiquity

OCTOBER 16, 2012

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. Brazilians have the highest number of online friends of any country, averaging 481 friends per user, while the Japanese average only 29 friends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Marketing Insider Group

MARCH 4, 2020

The Content Marketing Institute (CMI) conducted research that identifies common challenges that hamper enterprises from doing effective content marketing. They are: 60% of the companies studied identified departmental silos as a barrier to content marketing. 49% of the enterprises resist change, even with the rise of Agile methodology.

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Content Marketing Institute

AUGUST 13, 2018

We’ve selected “creating more engaging content” as one of our top priorities in Content Marketing Institute annual surveys. We’ve listed “engagement” as one of our most important content marketing goals in the very same survey. For example, a video with an average audience retention rate of 25% means most viewers watch only 25% of it.

Television marketing 84

Television marketing Click Rate Case Study Case Studies 84

Porch Group Media

DECEMBER 17, 2018

According to research by Entrepreneur, brick-and-mortar establishments sell 10 times more than e-commerce shops. In the US, customers make an average of 19 purchases online per year, the second most in the world behind Asia. An estimated 81% of shoppers conduct online research before making big purchases.

Trends 45

Trends eCommerce Multi-Channel Emarketing 45

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Paid Content 100

Paid Content Social Media Statistics Research 100

EveryoneSocial

FEBRUARY 26, 2018

On average, we have found that employees who participate in employee advocacy grow their networks by a minimum of 10% each year. Have 1,500 connections when you start (1,500 connections is right around the average number of connections per employee)? Result: They will grow their networks. a CEO), brand, or the media. Communications.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Industrial Marketing Today

JULY 1, 2010

That was the key finding of a research study done by McKinsey & Co. after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services. Copyright © 2010 Tiecas, Inc.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Outgrow

SEPTEMBER 23, 2019

Research by Bain and Company shows that increasing your customer retention rate by a mere 5% could, in turn, increase your profit margins by almost 25-95%, depending upon the industry and the length of the sales cycle. Research shows that engaged customers buy 90% more frequently and spend 60% more per transaction.

Ideal Customer Profiles 68

Ideal Customer Profiles Outgrow Top of Funnel Cross-Selling 68