B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

Writing on the Web

JUNE 8, 2010

alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. Around 2004, sites like Facebook, Myspace, and Twitter came along, but they didn’t really pick up steam until 2006 and later. Facebook ( friend me here on Facebook ).

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Martech

NOVEMBER 7, 2022

The fact that it is the fourth best social media platform for average revenue per user would be good news if it weren’t for the gap between third and fourth place. Facebook $30.75 Google understood that and offered $10 billion for the company in 2010. TikTok $46.86 LinkedIn $25.97 Twitter $9.39.

Cost 103

Cost Advertising Channels Advertising Agencies Paid Search Agency 103

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Facebook reached one billion users in late 2012. Instagram was launched in 2010. Facebook has three billion active users. Snapchat didn't exist until 2011.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

EveryoneSocial

AUGUST 4, 2023

And yet so many marketers keep going back to this playbook like it’s 2010. The reason content marketing as we’ve known it no longer works has to do with the platforms — I’m talking about Google, Facebook, Linkedin, Twitter, Reddit, TikTok, etc. Organic traffic is down, ad costs are up, email is failing.

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

EveryoneSocial

AUGUST 4, 2023

And yet so many marketers keep going back to this playbook like it’s 2010. The reason content marketing as we’ve known it no longer works has to do with the platforms — I’m talking about Google, Facebook, Linkedin, Twitter, Reddit, TikTok, etc. Organic traffic is down, ad costs are up, email is failing.

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Marketing Insider Group

JANUARY 20, 2011

Facebook grew from 350 million to 600 million. Facebook users sent 360 billion pieces of content. Facebook had 36 billion photos added. 107 trillion – The number of emails sent on the Internet in 2010. 294 billion – Average number of email messages per day. 255 million – The number of websites as of December 2010.

Activities 100

Activities Stats Domain Internet Marketing 100

Convince & Convert

SEPTEMBER 22, 2010

Approximately 25% of the time (on average) they will. Perhaps 3-5% of the time (on average) they will. The average consumer receives 44 emails per day, which is far fewer than the number of tweets to which the average person is potentially subjected. The same dynamic is present on Facebook. Will that open it?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Marketing Insider Group

OCTOBER 9, 2013

Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. Facebook has more than 1 Billion network users. The half-life of a piece of content shared on top social networks Twitter and Facebook is 3 hours. Content on the internet tripled between 2010 and 2013.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

SnapApp

MAY 19, 2011

In addition to links posted on other websites, Facebook "likes" of your content and links to your site shared on Twitter and Facebook are playing an increasingly important role in organic search rankings. Facebook "Like" data displayed in Bing search results.

Twitter 48

Twitter Facebook SEO PageRank 48

Webbiquity

FEBRUARY 2, 2011

Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. Share this on Facebook. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Share this on Bebo. Post on Google Buzz.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Marketing Insider Group

NOVEMBER 9, 2010

They spend on average more than 10 hours a week blogging. Compared to the averages, corporate bloggers main goal is to get published or get featured in traditional media. But using Twitter, and Facebook are also necessary for giving other information. Michael Brenner Nov 11 2010 Thanks Andrew! Overall great article.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! So on average, we will spend just half our lives working.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Hubspot

JULY 22, 2019

TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. In fact, on average, they're consuming 30 hours of video content on streaming platforms per week. For example, YouTube TV increased its viewership by more than 10X between 2010 and 2017.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Webbiquity

APRIL 16, 2014

Mobile internet access enabled by smartphones and tablets has nearly doubled the amount of time spent online since 2010. 189 million Facebook users (almost one out of five) are mobile-only, and mobile use accounts for 30% of Facebook ad revenue. Tablet users spend, on average, 50% more online than do PC users. (

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. There are more videos on YouTube than Facebook video and Netflix combined and YouTube videos earn more valuable attention, too. 5. The average length of a first-page video is 14 minutes and 50 seconds. Backlinko shared findings from a study in which 1.3

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Contently

APRIL 18, 2017

” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. When Moat was founded in 2010, viewability was just starting to become a big issue. On Facebook and Instagram, it’s three seconds. Many platforms have adopted this definition for their advertising businesses. (It’s

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Hubspot

MAY 31, 2011

It's no secret that Facebook has a massive and highly engaged audience—but just how big, how active, and how valuable for small businesses and B2B companies is a much-debated subject. Should my B2B company have a Facebook page?". "My My customers and prospects don't use Facebook.". source: Ad-ology, November 2010).

Stats 28

Stats Facebook Inbound Marketing Hubspot 28

ConvertKit

DECEMBER 8, 2021

I also polled the VA for Hire Facebook group , asking what their average rates were. I polled virtual assistants to find out their average rates. Julienne started freelancing in 2010 for nonprofits and political campaigns in communications and development. Most virtual assistants on Upwork cost $10-$20 per hour.

Work Management 91

Work Management Ad Frequency Paid Search Agency Marketing Management 91

Convince & Convert

APRIL 25, 2011

in 2010, Which Wich is a quick service sandwich restaurant that features uber-customization of your sandwich, and a unique ordering system (you mark a paper bag with your detailed preferences). Here’s how it happened: I saw a sign promoting the Which Wich Facebook page. The fastest growing chain in the U.S. But now I have.

Sample 152

Sample Paper Order Tagging 152

Hubspot

OCTOBER 10, 2020

It was launched in October of 2010, where its app store. Two years later, Facebook purchased the app for $1 billion. What is the average Instagram engagement rate? If you want a numerical value to compare your score to, Rival IQ found that the average engagement rate across all industries is 1.22%. times per day.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Conversica

AUGUST 14, 2019

5000 achieved an astounding three-year average growth of 454 percent, and a median rate of 157 percent. The total monthly audience reach for the brand has been growing significantly, from 2,000,000 in 2010 to more than 18,000,000 today. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

Porch Group Media

DECEMBER 30, 2019

Facebook IQ) . Gen Alpha, which refers to those born after 2010, is showing more signs of influencing family travel decisions and planning than previously thought, according to Expedia Group Media Solutions.” On average globally, travelers with Gen Alphas are taking more than three family trips a year.” used Facebook and 26.3%

Stats 72

Stats Trends Statistics Consulting 72

Writing on the Web

JANUARY 26, 2011

In August 2010 Mexico surpassed France to became the 9th largest holder of US debt, which some economists have predicted may give Mexico a position of economic leverage against the United States in international trade, especially when combined with Mexico’s now large trade surplus against the United States. Share this on Facebook.

Digg 100

Digg Wikipedia Buzz Blogger 100

Online Marketing Institute

NOVEMBER 2, 2009

Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Share this on Facebook Share this on FriendFeed Share this on Linkedin Share this on del.icio.us Search Engine Optimization (SEO) – this is the ultimate no-brainer. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Writing on the Web

JULY 4, 2012

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. As of June 2011 Facebook has 750 Million users. On Facebook, I also post it to the notes section.

Social Media 100

Social Media Blogger Business Media 100

Stevens & Tate

AUGUST 10, 2020

Social Short: Twitter Ad Engagement Drops, Snap Minis Launch, more brands pause Facebook Ads. Though its audience is largely younger, Snapchat CEO Evan Spiegel found that the average number of users on the Discover page are in their thirties. Additionally, the platform has benefited from the increasing Facebook ad withdrawals.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Hubspot

MAY 4, 2011

trillion ads, 346 billion of those (31%) were on Facebook. Facebook now serves nearly one third of all online advertisements in the U.S. Basically, no other online company comes close to Facebook's market share. Facebook's dominance makes it clear that an impression isn't the metric online advertisers need to be concerned with.

Cost Per Click 28

Cost Per Click Facebook Paid Search Agency CPC 28

KoMarketing Associates

MAY 31, 2012

Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? As Carroll points out in this example of marketing to a Scandinavian audience without understanding that it was more private than other cultures, it’s important to first know your audience. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

APRIL 28, 2010

Segment by Age The average age of Mass Influencers are between 32 and 38 years old (younger than the average online American, at 44). Segment by Income Possibly because they can afford to experience (and thus compare) more things, Mass Influencers average household income ranges from $89,000 to $98,000, higher than the U.S.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Contently

JUNE 3, 2016

Mobile year-over-year growth peaked between 2010-2011 as did ad spend. Facebook and Google rule all. Facebook, as we’ve covered repeatedly here on The Content Strategist, has seen massive growth in the past couple years. Google and Facebook are threatening to become nothing less than an internet advertising duopoly.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Consider: • The typical worker is interrupted once every 28 minutes on average. • 28% of the average work day is spent on interruptions and recovery time. • e-Strategy Trends ). Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

AUGUST 12, 2010

kenny madden Aug 13 2010 Michael, Great post. On average a software company will spend between $40 – $75K in additional “qualification” costs for every 1000 “leads”. Happy to connect kenny@spiceworks.com Michael Brenner Aug 14 2010 Hi Kenny, thanks for your comments. Here is something I put together on the topic.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

AUGUST 20, 2013

Brian Solis’ Future of Business : Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. 29% find love through Facebook while 33% are dumped via wall posts or text messages. On average, the world has become a little happier in the last 30 years. Thanks for your help!

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Digital Marketing World Forum

FEBRUARY 4, 2020

Compare that to the average micro-influencer, who is likely happy to make a sponsored post simply for a complimentary product, or for a compensation of less than $500 for a post. Our platform has already achieved great international traction in the market, and is endorsed by partnerships with Facebook, Twitter and Instagram.

Brand Identity 62

Brand Identity Branding Ad Building Case Studies 62