Building Loyalty Evolves with Data, Smartphones, and Personalization
Zoominfo
SEPTEMBER 10, 2020
Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. More swipes equaled more deals for customers — and brought in more data for businesses. Loyalty marketing has evolved over the years.
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