How Big Is the B2B Marketing Automation Industry?
Customer Experience Matrix
JANUARY 5, 2011
These methods all yield similar figures -- around a $200 million in revenue for 2010. That said, here's an excerpt from the report: Revenues for B2B marketing automation systems (excluding related services) were $200 million in 2010, according to Raab Associates estimates. Mid-size business ($20 million to $500 million revenue).
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