email-campaign 
ViewPoint
SEPTEMBER 11, 2012
This is the third in a series of four blogs about lead generation, marketing and sales metrics, and proverbs. Leads and expected metrics are defined in carefully created client program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions.
ViewPoint
AUGUST 28, 2012
Regardless, there is a law that should be set in stone that says “a qualified company in hand is worth a lot more than a large list of email addresses that may or may not have clicked through the last time you sent them an email”. Marketing Automation companies! In the last blog we talked about lead rates. Want me to prove it?
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