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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.

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3 keys for better email engagement in Gmail

Martech

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. ” Everybody wants their emails to show up in the Primary tab.

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How Big Is the B2B Marketing Automation Industry?

Customer Experience Matrix

Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. I've been working madly on my new report on B2B marketing automation vendors. These methods all yield similar figures -- around a $200 million in revenue for 2010.

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Tips on how to use LinkedIn for Better Lead Generation

markempa

Have you ever wondered about how can you use LinkedIn for better lead generation and business. During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media. You also want to get a clear understanding of what’s meant by “lead generation”.

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

Rapid advances in AI technologies mean marketing automation is no longer optional. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Many daily #contentmarketing tasks can be automated, says @IamAaronAgius Click To Tweet.

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Marketing Automation Monday is Here!

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! Most companies start off with one track for their automation and nurturing programs and expand with time. As always, you have to take all of this with a grain of salt.

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. The key to sending relevant communication is to automate the process.