Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
Crimson Marketing
JULY 9, 2015
Plan campaigns for “dripping” instead of “blasting,” to respond in real-time to new insights and opportunities. Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We So a good campaign isn’t going to show conversions in the short term.
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