2010, Automation and Generation - B2B Marketing Zone

An Interview with Andrew Gaffney – Editor-in-Chief of Demand Gen Report

ANNUITAS

OCTOBER 17, 2010

We are pleased that we were able to catch-up with Andrew Gaffney, Editor-In-Chief of DemandGen Report, an on-line publication that covers B2B marketing and the marketing automation space. The Annuitas Group: Based on the stats that are being pushed to the market, most companies are still struggling with lead generation.

Marketing Automation Services

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Five New Year’s Resolutions for the B2B Marketer

ANNUITAS

DECEMBER 21, 2010

Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. In essence, they deliver campaigns because that’s what they are supposed to do. But they do so with little to no understanding of how the campaigns are helping to drive engagement with their buyers.

B2B Marketing

B2B Marketing Work Management Marketing Management B2B

B2B Marketing Zone

ANNUITAS

An Interview with Andrew Gaffney – Editor-in-Chief of Demand Gen Report

Five New Year’s Resolutions for the B2B Marketer

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