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Upcoming Event: How To Build A Demand Generation Machine With.


First Event: How To Build A Demand Generation Machine With Online Events WHEN: Wednesday, April 28, 2010, 11:00pm PDT / 2:00pm EDT / 7:00pm BST Every marketer responsible for lead generation and nurturing knows the power of online events. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Sign up. Or Does It?

A Simple B2B Marketing Framework

Everything Technology Marketing

Business Strategy Layer The next layer up is "Business Strategy", taking into account the insight derived from the Market Knowledge layer below and deciding what business model is best suited for generating value in the market environment, what products and configurations to take to market, how to go to market from a marketing and sales perspective, etc.

What Tools and Management Systems Work Best for B2B Lead Generation


From whitepapers to email campaigns to educational webinars and social media it can become hard to manage. Finding management systems that have database access along with other features could help streamline your lead generation efforts, and save you money at the same time. Phone Email 267-362-9835 B2Bbloggers 1. 50 Ways To Make 2011 Rock 2.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Whenever my team talks about changing the design of our email campaigns, we start off my talking about emails we received in the past and that we liked.

7 Ways to Generate More Sales Revenue with Marketing Automation

Modern B2B Marketing

discussed the top seven ways to utilize marketing automation to generate more sales revenue. This means you need to create and leverage your lead nurturing strategy using multi-touch, multi offer lead nurturing campaigns to build sales-winning relationships with your prospects as they move from stage to stage throughout the buying cycle. Create a “referral&# landing page.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. I wrote an eight part series on building an effective lead generation program a while back.

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. Oct, 2010 at 10:36 am Great post.

Learn Holistic Lead Nurturing


The agenda covers B2B marketing trends, marketing infrastructure, nurturing dialogs, campaign development and implementation advice. So it’s not just “let’s do some drip emails&# , but a more comprehensive approach to get the most out of your lead nurturing campaigns. At the same time, technology solutions enable a new way to design and automate campaigns.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Copyright © 2010 Tiecas, Inc.

B2B Copywriting and Landing Pages--Does SEO Apply? | B2Bbloggers.


November 3rd, 2010 | By Joan Damico Optimizing B2B landing pages for SEO can improve brand recall. A client recently asked me why he should apply SEO copywriting techniques to a landing page when an email is driving visitors to the landing page instead of search. You’re running a campaign targeting the mobile/device market. Technology Naughty Vs. Nice In 2010 2.

Reputation Holds the Key to Email Deliverability


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Reputation Holds the Key to Email Deliverability September 16th, 2010 | By Maria Pergolino 20% of legitimate email doesn’t make it to the inbox. Allow me to explain.

B2B 9

Marketing Automation Monday is Here!

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! Most companies start off with one track for their automation and nurturing programs and expand with time. A recent chart from MarketingSherpa touches a bit upon the content creation challenge for email marketing (see below).

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. There’s is no question that marketing departments do become a lot more efficient by automating many of these marketing tasks.

Marketing Automation: Like Bringing a Gun to a Knife Fight


Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Marketing automation&# is a misleading term. You can’t really automate marketing, of course, any more than you can automate gourmet cooking or great painting. They apply technology to a difficult process. Digg this!

Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

Industrial Marketing Today

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. However, there really wasn’t a good way for him to track site activity after each email campaign went out. My client wanted to gain a better understanding of Web site interactions that could be tied to a specific email and help him refine his landing pages to improve his lead generation efforts. Click on Traffic Sources.


Genius Marketing Automation Blog Posts


The main topic has been Marketing Automation , with several other online marketing topics blended in. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Are You Ready for Marketing Automation? Not Ready for Marketing Automation. Demand Generation Best Practices. Where the Marketing Automation posts are more about Marketing Automation systems themselves, these posts are about people and processes: Marketing Automation and ROI. Demand Generation Metrics 101.

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. per week in 2006.

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! This morning I talked with Jim Berkowitz, who writes the CRM Mastery E-Journal.

ROI 11

Three Reasons Executives Should Invest in Customer Strategy Before Marketing Automation

Tony Zambito

  Demands for sales force automation, marketing automation, social media platforms, content marketing platforms, lead generation programs, and much more presented with business case studies that appeal to the analytical side of business logic.   For example, y ou discover that your buyer personas do not respond well to email campaigns but require in-depth content.

Marketing Automation is like Skiing – need for Jumpstart

Fearless Competitor

Forrester Research recently shared some interesting insights on marketing automation. The author observed that most companies who buy marketing automation load their house list into the software, then send out an email campaign. As a result, it becomes a glorified … Continue reading → Tags: lead generation marketing funnel Management best practices Demand Generation Lead Nurturing marketing campaigns Content marketing Marketing Automation Lead Scoring

19 New Featured Sources on the B2B Marketing Zone


Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. Content Marketing Results: Landing Pages Rule , July 12, 2010.

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. The key to sending relevant communication is to automate the process. This concept needs to be at the forefront of your planning in 2010.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in! blogs.

Should Social Marketing Still Get Your Vote?


traditional news outlets) doubled between 2010 and 2012 ( Pew Research Center ). However, generating real demand (qualified leads and opportunities for sales), along with expanding customer lifetime value is ultimately the bottom line that marketing and CMOs get graded on. Then you can measure social marketing efforts on par with all of your other campaigns. Getting to Yes.

A Very Cloudy Year: How the Cloud Drove Apps, Mobile & Social

It's All About Revenue

Meanwhile, 500,000 Google Android devices are being activated every day, there are more than 100 million iPhones out there, and upwards of 25 million iPads – which didn’t even exist until 2010 – have been shipped. Email and website traffic, critical pieces of a buyer’s digital body language , are increasingly taking place on mobile devices. It’s not uncommon for potential customers to research your product or service through a network of socially engaged peers long before your email campaign ever lands in their inboxes. Consider the stats.

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The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The Twofold Benefit of Optimizing Marketing Content by Achinta Mitra on August 17, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Search Engine Optimization (SEO) Online optimization is usually associated with natural or organic search engine optimization (SEO).

Wake up and Send More Email

Anything Goes Marketing

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database.

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Small digression: most business marketing systems are designed around data from a sales automation system such as Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Paid search campaigns are supported through integration with Omniture SearchCenter. You know who you are. Good stuff.

Genoo Offers Web Marketing for Small Business

Customer Experience Matrix

Summary: Genoo provides a simple Web site, demand generation and social marketing for $199 per month. I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Demand generation features are adequate, if a bit rudimentary, and are supplemented by social marketing capabilities that do an above-average job of integrating social activities with traditional lead data. For other small business systems, see my list of demand generation vendors from last November.)

Apples and Oranges


It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of lead management.  To further muddy the waters, some marketing automation vendors have actually dropped the term “marketing automation” and instead have labeled their solutions “Lead Management Automation.”    While marketing automation can automate lead management, it cannot deliver lead management.  Marketing Automation Technology.

What Response Rate Should I Expect From My Campaign?

The Point

On , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? By most standards, your current response rates are well above average, but it’s almost impossible to compare those metrics to any other company or campaign because of the variables involved. A side note – this is why it’s always critical to mail (or email) to more than one list.

A Platform for Syndicating B2B Content to Partners

Savvy B2B Marketing

In response, we developed the first version of our solution, which enabled companies to distribute their content to partner sites in real time and embed into emails for direct marketing. What challenges do companies face when managing campaigns and content delivery through the channel? Consider a typical marketing campaign. Moreover, we can track a campaign from end to end.

ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on

Customer Experience Matrix

Now that I’m more or less finished launching the B2B Marketing Automation Vendor Selection Tool (VEST) , I can start catching up on the other topics. ClickDimensions does pretty much the standard marketing automation activities: email, landing pages, Web visitor tracking, drip marketing campaigns, and lead scoring. In fact, I (and many others) have long argued that marketing automation makes more sense as an integrated component of a CRM system than a stand-alone product. Multi-step campaign flows are built using the Dynamics workflow engine.

Thought Leadership Interview #9 – Eric Goldman of Gossamar

Fearless Competitor

CSO Insights recently found that quota achievement was at its lowest rate ever, lead generation budgets were flat or cut, and quotas were being raised. There is also a growing awareness of the decreasing effectiveness of traditional marketing methods such as cold calling or unsolicited emails: What is now known as Interruption Marketing. Jim Dickie sees this as the Perfect Storm.

Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. One telling statistic is that about half its new customers are replacing an existing marketing automation system – a sure sign that Treehouse offers features that only an experienced marketer will realize are missing from other products. This might foreshadow attrition problems at other vendors. Here's an update.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

Here we go: CONTENT MARKETING ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. The successful campaign earned a 23.5 million.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company.