Today, there is a huge increase in the number of channels marketing can use for creating brand awareness and for generating leads, they are also dealing with a more aware prospect base. Despite this, there is a visible shortfall in the number of quality leads generated by the marketing team. Marketing Automation platforms are projected as the simplest solution for resolving the sales and marketing dispute – considering they promise to keep both sales and marketing happy, by ensuring a sales funnel full with qualified leads. Quite immature, I must say. MORE >>

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. Not sending relevant and timely messages If you continue to only send email blasts on a schedule that you dictate to your email subscribers, you risk massive list attrition, damaging your overall email deliverability and a loss of sales and sales opportunities. The key to sending relevant communication is to automate the process. MORE >>

The Value in Free Marketing Automation July 6th, 2010 by Roy Russo End the Status Quo in Marketing Automation Last week marked a dramatic turning-point for us at LoopFuse and the general Marketing Automation sector, with the unveiling of our Free Marketing Automation offering, FreeView. The release of FreeView and a new low-cost, zero-risk pricing model , marks an almost year’s-worth of work in  planning and infrastructure investment geared to accelerate the adoption of Marketing Automation. Report Email Abuse © 2010. Forever. MORE >>

Hence in a Lead generation process it is very important for marketing folks to pull in the sales team and establish the criteria for ’sales ready Leads’ They should even establish a metrics of sales accepted Leads to sales rejected leads and also put together a Lead nurturing process and research process to convert rejected leads to accepted Leads. There are several Lead generation tools available in the market today, which promise to keep your sales funnel flowing with Leads. Tags: Lead Generation Lead Lifecycle Management Sales – Marketing Alignment MORE >>

Now you can optimize your AdWords campaigns for revenue instead of clicks. Sometimes you miss critical information on certain leads: for example, you may only have an email address or – the reverse – you have a name but no contact details. Cloud2Mail makes snail mail just as easy as email. Nowadays, most marketing campaigns use email, because it’s cheap and you can send many emails at the same time. You can both monitor their tweets as well as run a Tweet campaign. Email this to a friend? SEO for Salesforce. DupeBlocker. MORE >>