Remove 2010 Remove Automation Remove Eloqua Remove Lead Scoring Remove Personalization
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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

So, I’ve compiled a list of some of my personal favorite episodes, in addition to their most popular episodes from the catalog. So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Marketing automation experience will be key.

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The Best B2B Marketing Ideas of 2010

Online Marketing Institute

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., As we like to say, “Personality is the missing ingredient in B2B marketing.&# Did we miss any?

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel. Big but concise lead-in. Big lead-in helps keep users reading. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

The sister report , also published April 24, looks at which tactics B2B marketers use and how well it all works for building brand and generating leads. Compared with online interactions, person-to-person sales calls and meetings cost much more to execute. This is our second joint endeavor on this topic.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. Email Metrics That Need Benchmarks Here is a list of the email metrics that I would like to see in future MarketingSherpa Email Benchmark reports: Automated Email Metrics. How Email Contributes Further Down the Sales/Marketing Funnel.

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You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford

Vidyard

To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing. “Shortly after, in 2010, I decided to do some independent consulting and I kept running into this guy named Matt Heinz. What’s one aspect of marketing automation that companies are missing out on?