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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Marketing automation experience will be key.

Eloqua 100
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The Best B2B Marketing Ideas of 2010

Online Marketing Institute

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., As we like to say, “Personality is the missing ingredient in B2B marketing.&# Did we miss any? b2bmarketing

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? We also spend some time talking about the emails we hated and those that could be improved.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. We’ll come back to this story – let’s focus back on email marketing. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips.

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment." This is a common theme in sales and marketing automation, CRM implementation being another good example.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Email and e-newsletters use now equals tradeshows in popular use.

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You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford

Vidyard

To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing. “Shortly after, in 2010, I decided to do some independent consulting and I kept running into this guy named Matt Heinz. What’s one aspect of marketing automation that companies are missing out on?