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| | CUSTOMER EXPERIENCE MATRIX
FEBRUARY 2, 2010 Can Old Database Marketers Learn Digital Tricks?
Summary: Database marketing and digital marketing are more different than it seems. Yesterday’s post touched briefly on what I see as a fundamental transition between database marketing and digital marketing, and in particular on the changes that marketers and their supporting vendors must make to navigate the change successfully. What’s less obvious is that the skills and attitudes that have served database marketers well for the past twenty or more years – an entire career for many – don’t transfer to the digital world.
| | THE POINT
OCTOBER 26, 2010 Why Companies Buy Marketing Automation Software
Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. Marketing automation helps eliminate marketing waste. The reason?
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| | THE POINT
OCTOBER 14, 2010 21 Tips & Other Impressions from the Marketo User Summit
Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff. Think you have enough content?
| | THE POINT
JULY 15, 2010 Getting the Most from Salesforce.com: A Conversation with David Taber
Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Yet in my experience marketers often have a love-hate relationship with Salesforce, a tool originally designed for salespeople that now, like it or not, has become a critical part of the marketing machine.
| | THE POINT
MAY 6, 2010 10 Questions: Do You Need Marketing Automation?
A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk. How do you know where marketing automation will help? months?
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THE POINT Does Marketing Automation Work With a Cold List?
| MONDAY, NOVEMBER 8, 2010
On Focus.com , Holly asks: “Does marketing automation
work if I only have a cold list of records? My response: It’s true that most marketing automation
implementations involve either customers or existing prospects – people with whom the company has had prior contact – but there’s no reason why you couldn’t use the same technology against a cold list. The client sourced the names from their CRM database
and outside lists and has taken great pains to verify the contact information. How effective would using this cold list be?. and so on. MORE >>
CUSTOMER EXPERIENCE MATRIX Marketing Automation Vendor Consolidation: Lessons from History
| THURSDAY, JULY 22, 2010
Summary: consolidation isn't new among marketing
software vendors. As I wrote in my June 30 post on consolidation among marketing automation
vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. This is a natural result of a maturing market
, as technology-oriented pioneers are replaced by buyers less likely to research their options in depth. Will weaker marketing automation
vendors merge with each other to establish a larger market
presence? MORE >>
FIFTH GEAR ANALYTICS 10 Marketing Trends for 2011
| TUESDAY, NOVEMBER 16, 2010
recently completed a new point-of-view for my firm which outlines how I think marketing
will be changing in the next few years. Given that disclaimer, here’s what I see as the big issues facing marketers
next year: Customer engagement is not a passing fad. Now that there’s so much more data with the advent of social media, marketers
must look beyond their traditional sources of data warehousing. Marketing
analytics are red hot. Social media marketing
will mature. 2010
was the year social media exploded onto the marketing
scene. Kenyon Blunt. MORE >>
B2BBLOGGERS B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
| THURSDAY, JUNE 10, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing
Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in June 10th, 2010
| By Michael Brenner You’ve just been handed the job of setting your company’s B2B Social Media Strategy and gaining executive buy-in across the leadership team. One great example of a social roadmap is the Altimeter Group’s Social CRM
: The New Rules of Relationship Management. Or Does It? MORE >>
INSIGHTIQ BLOG Online Analytics in Action: Footprints in the dark
| WEDNESDAY, NOVEMBER 17, 2010
Continue Reading Marketing
for 2011: Five Critical Considerations for Success Dec 27 2010
As we close out the year and jump into 2011, I find myself looking back at the year to figure out how effective our marketing
was and which marketing
trends will serve us well next year. Continue Reading Going Mobile Dec 17 2010
What can't you do with your mobile device these days? Continue Reading The SEO Impact of the Long Tailed Keyword Dec 9 2010
Search Engine Optimization (SEO) is an integral part of any online marketing
strategy. ” routine. MORE >>
- Distributed Marketing: An idea whose time has come for Technology Marketers FIFTH GEAR ANALYTICS | WEDNESDAY, AUGUST 25, 2010
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