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LeadSloth
OCTOBER 20, 2010
Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). During their presentation they set up a simple webinar campaign on the fly. In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. They are raving about Eloqua 10.
Customer Experience Matrix
JANUARY 7, 2010
Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. business-to-business marketing automation. business-to-business marketing automation. What will 2010 bring? 2009 was a year of tremendous growth for demand generation systems (a.k.a.
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Customer Experience Matrix
APRIL 5, 2011
Whatsnexx offers itself as a radically easier way to manage customer and prospect interactions than conventional marketing automation. I agree that it's radically different: it works without a central marketing database and tracks customer states rather than assigning them to campaigns. Some perspective is in order.
Customer Experience Matrix
FEBRUARY 14, 2011
Now that I’m more or less finished launching the B2B Marketing Automation Vendor Selection Tool (VEST) , I can start catching up on the other topics. ClickDimensions does pretty much the standard marketing automation activities: email, landing pages, Web visitor tracking, drip marketing campaigns, and lead scoring.
Customer Experience Matrix
JANUARY 5, 2010
I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). But enhanced reporting was the most common improvement of all.
Customer Experience Matrix
NOVEMBER 5, 2015
As you may know, Teradata’s marketing applications business was a mashup of the original Teradata marketing products, developed over the past 20 years and largely on-premise, and the Aprimo cloud-based systems acquired for $525 million in 2010. One bit of evidence: the Aprimo brand was dropped in 2013.
Customer Experience Matrix
APRIL 26, 2011
Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve previously reviewed Genoo , which supplements the standard marketing automation features with Web hosting and built-in CRM but no shopping cart.
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