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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. Email Metrics That Need Benchmarks Here is a list of the email metrics that I would like to see in future MarketingSherpa Email Benchmark reports: Automated Email Metrics. How Email Contributes Further Down the Sales/Marketing Funnel.

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How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

Escaping the limelight & focus of the marketing world, quickly grew the Gen Z – the generation born between 1996 & 2010. Focus on Social Media Marketing Strategies : According to Criteo, the most popular social media channels for Gen Zers are YouTube, Snaphat & Instagram. for help with any queries.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

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6 Key Pieces of Lead Intelligence

Hubspot

Email and phone are effective means for following up with leads, but in today's multi-communication-channel world, enable your team to connect with their leads in more informal and personal ways such as social media. Finding a lead's Twitter information can help your rep answer their questions through that channel.

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9 call analytics platforms for marketing teams to consider

Martech

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. A screenshot of the Full Circle Insights platform (via Full Circle Insights).

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The 7 Best Travel Marketing Campaigns Of All Time

Bannerflow

The best travel marketing campaigns and travel ads delight, entertain and entice consumers to step out the door and have an experience like no other. Now these campaigns are going to have to do all this and more. But what makes a great travel marketing campaign? The worst travel marketing campaigns. Doors of Thrones.

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