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Doug Laird of QlikView Discusses Huge Success of Revenue-Building Campaign Tied to World Cup

Adobe Experience Cloud Blog

by Phil Fernandez Late last year I had the pleasure of interviewing Douglas Laird, VP of Marketing at QlikView, as a part of the Marketo User Summit Executive Interview Series. During the interview, Doug discussed the successful implementation of QlikView’s global, multi-touch lead generation campaign during the 2010 World Soccer Finals.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

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Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin

Vidyard

This is a guest post from Josh Hill , author of the Marketing Rockstar Guides blog on marketing automation. He is currently Marketo Practice Lead at Perkuto , a marketing automation agency. To this I say: Think through the implications of everything marketing automation can touch. Know your instance inside and out.

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10 Trends that Shaped Digital Marketing in the 2010’s

Full Circle Insights

In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns. Marketing automation and machine learning-powered marketing were hallmarks of the 2010s for digital marketing , some say. Intro to Full Circle Campaign Attribution. CMOs: Now More than Ever.

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The Importance of Thriving, Learning and Experimenting in Your Career

Full Circle Insights

In 2010, I got that chance when I started Full Circle Insights with three friends who were also passionate about marketing analytics. There are hundreds of memorable marketing campaigns that have become part of the lexicon of our culture. What is your favorite marketing or branding campaign from history?

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Lucidchart is based in Utah, and was founding in 2010. The Webexpeneses software suite provides additional solutions for automated invoice processing, corporate travel management, payments + reimbursements and, audit. Automate and streamline key needs including new hire onboarding and employee acknowledgment. LEARN MORE.

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Rise of the Marketing Platform

Adobe Experience Cloud Blog

1990s – 2010: Marketing shifts again to developing and managing customer relationships. 3) “Campaign in the neck” —> continuous conversations. Unless you work for Apple, it’s safe to assume that your customers are not eagerly anticipating your next campaign. 1920s – 1950s: A spotlight on selling emerges.