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AUGUST 23, 2022
First, an obvious one: Business decision-makers spend significant time with digital media. Dear Forrester, It’s not 2010. Instead, they’d look for one that helps them optimize their reach, automate their campaigns, and target the right audience. What Forrester got right. Number 1: The state of B2B Marketing. We know this.
Zoominfo
SEPTEMBER 10, 2020
Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. More swipes equaled more deals for customers — and brought in more data for businesses. Loyalty marketing has evolved over the years.
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Customer Experience Matrix
JANUARY 7, 2010
Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. business-to-business marketing automation. business-to-business marketing automation. What will 2010 bring? me-too products. inbound marketing.
Customer Experience Matrix
SEPTEMBER 28, 2011
The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market.
Customer Experience Matrix
JANUARY 5, 2011
Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. I've been working madly on my new report on B2B marketing automation vendors. These methods all yield similar figures -- around a $200 million in revenue for 2010.
Customer Experience Matrix
NOVEMBER 5, 2015
Teradata today announced it plans to sell its Marketing Applications business. According to financial statements within the Teradata announcement, Marketing Applications revenue was down about 9% this year, which is surprising in a generally strong martech market but in line with the rest of Teradata’s business. So what happens now?
Marketing Insider Group
JULY 21, 2020
That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. That number will only rise as they turn online to do business.
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