2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark
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AUGUST 23, 2022
First, an obvious one: Business decision-makers spend significant time with digital media. Dear Forrester, It’s not 2010. Instead, they’d look for one that helps them optimize their reach, automate their campaigns, and target the right audience. What Forrester got right. Number 1: The state of B2B Marketing. We know this.
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