ViewPoint

JANUARY 19, 2011

I have chosen Marketing Automation for this month and next month I would like to undertake the same exercise for CRM. Right now, let’s concentrate on Marketing Automation. Footnote: Professor Laura Kray, Professor Philip Tetlock.

Marketing Automation 120

Marketing Automation Automation Blogger B2B Sales 120

ViewPoint

SEPTEMBER 29, 2015

Even in companies with a TAM in the many thousands, there are key accounts and current customers that can be segmented for ABM applications while leaving the remainder of the marketplace to the normal marketing automation applications. As technology continues to be simplified and automated, 1-1 selling through ABM will become commonplace.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

ViewPoint

DECEMBER 10, 2013

Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. The technology available today is allowing veteran field reps to work in an office and not get burned out because the potential leads are largely automated.

Buzz 120

Buzz Lead Ranking Linkedin Video Marketing 120

ViewPoint

FEBRUARY 16, 2011

Last month we discussed Counterfactual Reflection (CR) as it pertains to marketing automation. There were lively comments about where individuals would be if marketing automation had not been invented. This focus helps us refine the use of marketing automation and enhance the arguments for its implementation.

CRM 120

CRM Wikipedia Marketing Automation Services Marketing Management 120

ViewPoint

JULY 17, 2013

A whopping 40% of the companies that were at the top of the Fortune 500 list in 2000 were no longer even on that list as of 2010. Today’s automated/voice recognition technology will increase the verbal commands and recognition that will replace the human voice. They will be calling from home or another wired office.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

ViewPoint

MARCH 13, 2014

The technology available today is allowing veteran field reps to work in an office and not get burned out because the potential leads are largely automated. Click to start video at this point —The traditional model of inside sales reps providing leads for the field is going away, Chad said. Ruth Stevens, Inbound Marketing is Tough to Scale.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

ViewPoint

AUGUST 28, 2012

Leads and expected metrics are defined in carefully created client program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions. Many companies using marketing automation are slightly better off because they keep messages in front of their prospect universe. Want me to prove it?

Lead Management 120

Lead Management Sales Qualified Leads B2B Sales Sales Leads 120