Industrial Marketing Today
DECEMBER 22, 2010
2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Marketing Automation vs. Inbound Marketing. Congratulations!
Industrial Marketing Today
JULY 9, 2010
Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. However, is improving efficiency enough to justify investing in Marketing Automation?
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Industrial Marketing Today
OCTOBER 21, 2010
If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Are we comparing apples to oranges when we talk about marketing automation versus inbound marketing? Reasons to use marketing automation. It scored 8.6
Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
Industrial Marketing Today
SEPTEMBER 13, 2010
This is where marketing automation software can be a big help. Copyright © 2010 Tiecas, Inc. Scoring or qualifying your site visitors is largely dependent on their behavior. You should spend considerable amount of time in planning your strategy for effective lead scoring. Not every action needs to be scored.
Industrial Marketing Today
APRIL 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.
Industrial Marketing Today
APRIL 28, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.
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